The film director and animator Konstantin Bronzit was not upset about failure to win Oscar for his animated film.

      

      He did not take it hard that his work We Can't Live Without Space was leapfrogged by the Chilean short animation Story of a Bear. According to him, one has to invest a lot into promoting one's film in order to win the desired statuette. 

      

      "I feel fine, and I predicted that and spoke it up. Oscar is big business, investments and publicity", he emphasized.

      

      Konstantin Bronzit believes that the people interested in the award start to promote their films agressively, for example, by paying covers of popular magazines.