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Spring-Summer 2016 By POUSTOVIT
7.07.2016 15:52

Brand POUSTOVIT has presented a new Spring-Summer 2016 advertising campaign feat. Dakh Daughters Band.

      The idea of the shooting is to put the models behind the scenes of a theater, where they are in the spotlights, tender and defenseless, they support each other, worrying about what is happening on stage. While the members of the group Dakh Daughters Band, strong and talented individuals, move to the studio, filling it with the lively atmosphere of the performance.




POUSTOVIT is an European brand of women’s wear, which has found it’s relevance in infinity of everyday sophistication.


In brand’s aesthetics courage borders with a sense of proportion.


Dresses, sensuality, prints, positivity and confidence are reality of POUSTOVIT.




Modern everyday lifestyle shaped into core product of the brand – dress – with a fusion of contemporary and ethnic details in prints and shapes. This atmosphere of «effortless» style, which gives a feeling of comfortable edginess and youthful elegance are the strong points of POUSTOVIT.




The special architecture, customised PRINTS, folds and drapes, simple shapes and unusual details, unexpected design solutions are present in every collection.




Iconic piece of every collection is a SHIRT-DRESS. It is the balance of female sensuality and male power, innovation and comfort, as it is shown in elegant suits and simple sundresses.




Poustovit woman is a harmonious, strong but feminine personality; she’s multitasking, living on the edge of social activity and family values. She likes to win in every moment – either she needs a comfort or a stylish look.


She’s romantic, but not too much, she’s sexy but not aggressive. She’s always moving forward so the clothes she chooses have to innovate and complete her personality at the same time by giving her a sense of completeness.



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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