Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Spring-Summer 2016 By POUSTOVIT
7.07.2016 15:52

Brand POUSTOVIT has presented a new Spring-Summer 2016 advertising campaign feat. Dakh Daughters Band.

      The idea of the shooting is to put the models behind the scenes of a theater, where they are in the spotlights, tender and defenseless, they support each other, worrying about what is happening on stage. While the members of the group Dakh Daughters Band, strong and talented individuals, move to the studio, filling it with the lively atmosphere of the performance.




POUSTOVIT is an European brand of women’s wear, which has found it’s relevance in infinity of everyday sophistication.


In brand’s aesthetics courage borders with a sense of proportion.


Dresses, sensuality, prints, positivity and confidence are reality of POUSTOVIT.




Modern everyday lifestyle shaped into core product of the brand – dress – with a fusion of contemporary and ethnic details in prints and shapes. This atmosphere of «effortless» style, which gives a feeling of comfortable edginess and youthful elegance are the strong points of POUSTOVIT.




The special architecture, customised PRINTS, folds and drapes, simple shapes and unusual details, unexpected design solutions are present in every collection.




Iconic piece of every collection is a SHIRT-DRESS. It is the balance of female sensuality and male power, innovation and comfort, as it is shown in elegant suits and simple sundresses.




Poustovit woman is a harmonious, strong but feminine personality; she’s multitasking, living on the edge of social activity and family values. She likes to win in every moment – either she needs a comfort or a stylish look.


She’s romantic, but not too much, she’s sexy but not aggressive. She’s always moving forward so the clothes she chooses have to innovate and complete her personality at the same time by giving her a sense of completeness.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

Next Previous

You might also find interesting:

The Rate of Poverty in Russia Remains High
What Worries Russians in 2018
Unemployment Benefit in Russia would Sharply Grow in 2019
Oksana Fedorova will Present her New Collection "Transformation"
Yandex.Taxi and Harry Nuriev have Released a Collection of Clothes with Seat Belts

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

search on the map
protests  Euro-5  travel to Russia  Arts and Crafts  international cooperation  Pushkin Museum of Fine Arts  Sayans  Rostov Region  Irkutsk  BULTHAUP Design Gallery  Russian transportation  Erast Garin  Awards  Russian Cinema  Exhibitions in Moscow  Akhmatova Days  St. Petersburg  Novotroitsk   Russian Stage Directors  Peterhof  Fashion Futurum  Volga Quest   Monuments in Udmurtia  Photography  Donbass  Tatarstan  Margarita Goncharova  MTV  Cinemas in Russia  transfer from Russian airports  Russian legislation  Arkhangelsk  Festivals in Moscow  Russian business  Moscow  Child Labour  Melting of Glaciers  Russian tourism  Astrakhan  Natalya Gundareva  Russian fashion designers  Russian courts  Buryatia  Russian regions  Sinead Breslin  Fyodor Konyukhov   Auktyon  Mercedes-Benz Fashion Week Russia  Ufa  Musicals in Moscow 

Travel Blogs
Top Traveling Sites