More than 4.3 million people under 25 years of age use Sberbank’s youth debit cards. This indicator has grown by 70% over the past year. The average monthly number of cards issued in 2016 has increased by 80% compared to 2015, and now amounts to 265,000 cards.
“Sberbank actively works with young people: we offer debit cards to our very youngest clients from the age of seven. These function as additional cards to those held by the children’s parents,” commented Nataliya Filippova, Managing Director of the Youth Segment in Sberbank’s Customer Relations Department. “Our most popular product for clients who are under 25 is the youth debit card that is part of the ‘Thank You from Sberbank’ loyalty programme. Sberbank is one of the few banks that lets young people sign up for cards starting at the age of 14.”
Clients can order these cards on a dedicated section of the Sberbank website.
Sberbank is Russia’s largest bank and a leading global financial institution. Sberbank holds almost one third of aggregate Russian banking sector assets, it is the key lender to the national economy and the biggest deposit taker in Russia. The Central Bank of the Russian Federation is the founder and principal shareholder of Sberbank owning 50% of the Bank's authorized capital plus one voting share, with the remaining 50% held by domestic and international investors. Sberbank has more than 135 million individual customers and more than 1 million corporate clients in 22 countries. Sberbank has the largest distribution network in Russia with almost 17,000 branches, and its international operations include UK, US, CIS, Central and Eastern Europe, Turkey and other countries.
Author: Anna Dorozhkina