The first art exhibition of the Leningrad rock band's frontman will be held in the Erarta Museum of Modern Art, Saint Petersburg.

      As Sergey Shnurov has announced, he is going to present a new art style under the name brandrealism. According to the musician, it shows "substitution of true reality with the reality made up": when a person consists of what he or she eats, wears and drives, the human essence fades into the background. "Thus self expression occurs through commitment to a brand", - the singer points out.

      The musician has already named his future exhibition Retrospective of Branderalism. The exhibition will be opened in February, 2017.