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Alena Akhmadullina For Faberlic
29.10.2016 22:31
Alena Akhmadullina For Faberlic
(Source: http://mercedesbenzfashionweek.ru/en/seasons/33/9065-alena-akhmadullina-33)

Collection from Alena Akhmadullina traditionally employed folklore stories and brand's typical shapes. Dresses and ensembles from the first block featured beige, lilac, turquoise and golden shades. One could trace brand's DNA — simple, comfortable and chic.

      The second part of the fashion show was devoted to capsule collection Bluebird, Winter Bouquet and Empire designed for Faberlic by Alena Akhmadullina. Patchwork fur trims, complex embroideries in emerald green and golden appeal to the power and beauty of the imperial style. Intricate technique repeated in several garments — gradient arrangement, transitions in various shades, from light top to dark footwear and vice versa. Shoes and boots were also designed by Alena Akhmadullina. They featured embroidery and had familiar transparent heels. Evergreen like a pine tree, red like a fox's tale, grey like hare's fur — deep forest colours translate the fairytale feeling.

      Alena Akhmadulina (real surname – Asfirova) was born on June 5, 1978 in Sosnovy Bor, Russia. She received her professional education at St. Petersburg State University of Technology and Design at the faculty of fashion design and technology. For the first time Alena Akhmadulina presented her collection at Paris Fashion Week in autumn 2005. Akhmadullina’s Fall-Winter/2007-2008 collection was made using the elements of sportswear. In 2008, in honor of the 10th anniversary of "Voque" magazine, Alena Ahmadulina along with such designers as Ralph Lauren, Antonio Marras, Paul Smith, Oscar de la Renta, Marc Jacobs and others created the design of matryoshca doll. Besides that, the same year "Concept Store Alena Akhmadullina" opened in Moscow.

      Alena Akhmadullina has founded her company in 2001 just after graduation from the university. In more than 10 years Alena Akhmadullina fashion brand and its founder have become one of the most unique examples in Russian fashion. Creating collection in the concept of Russian fairytales Alena gives modern women an opportunity to bring a little bit of dream and fairytale to their lives. Signature prints and unique silhouettes of Alena Akhmadullina creations are very popular among Russian social elite and celebrities in Europe. Eva Green, Naomi Campbell, Ksenia Sobchak, Zemfira, Elena Perminova, Ravshana Kurkova are just few among the long list of celebrities and it-girls who choose to appear in public in Alena’s dresses. Thanks to her talent and vision Alena Akhmadullina is herself an example of fashionista for many women and was awarded for her creative success by Russian press several times. Among Alena Akhmadullina’s clients there are stage stars and popular TV people, people of the world and representatives of business elite.

      A wardrobe from Alena Akhmadullina is a combination of Russian audacity and Paris sense of style. It is an independently bold but womanly seductive image. Alena Akhmadullina brand was created for those, who achieve a lot but want to keep their identity. Alena Akhmadullina’s models are always on the pages of fashion magazines, always on the must have charts of the season as an individual formula of success.

      SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia also demonstrate their works. 

      ‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season. 

      ‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.


Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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