Sberbank has secured first place in research company Brand Finance’s rating of Russia’s most valuable brands. The value of the Sberbank brand has grown by 23% over the past year and is currently estimated at around 570 billion roubles.
Sberbank is Europe’s sixth most valuable banking brand and holds 24th place in the global ranking.
Brand Finance calculates brand value using the Royalty Relief methodology which determines the value a company would be willing to pay to license its brand as if it did not own it. This approach involves estimating the future revenue attributable to a brand and calculating a royalty rate that would be charged for the use of the brand.
Author: Anna Dorozhkina