The jury of the Effie Awards, the world’s pre-eminent marketing industry award, has named Sberbank company of the year.
Since 1968, winning an Effie has become a global symbol of achievement in advertising and marketing communications. The awards are held in 44 countries on five continents and globally. The jury is made up of the industry’s most experienced and respected players, and assesses projects according to an international approach. Effie Russia’s Effectiveness Index identifies and ranks the country’s most effective companies by analysing finalist and winner data from Effie Awards Russia. Places in the rating are determined depending on the number of points. The company that receives the largest number of points is named company of the year.
Sberbank was awarded a gold Effie in the category “Contribution to the Common Good: Social Responsibility and Sustainable Development” for its major cultural project held last year to mark the 175th anniversary of Sberbank’s founding. Sberbank’s programme to improve banking (and life in general) for blind and visually impaired people received a silver award in the same category.
Sberbank also won a silver Effie in the categories “Corporate Reputation”, “Sponsorship”, and “Effective Use of Programmatic Buying in a Campaign”. The last was awarded for the joint data-driving project of the bank and Segmento, which created a system that combines internet and offline data about clients’ advertising activity.
Sberbank is Russia’s largest bank and a leading global financial institution. Sberbank holds almost one third of aggregate Russian banking sector assets, it is the key lender to the national economy and the biggest deposit taker in Russia. The Central Bank of the Russian Federation is the founder and principal shareholder of Sberbank owning 50% of the Bank's authorized capital plus one voting share, with the remaining 50% held by domestic and international investors. Sberbank has more than 135 million individual customers and more than 1 million corporate clients in 22 countries. Sberbank has the largest distribution network in Russia with almost 17,000 branches, and its international operations include UK, US, CIS, Central and Eastern Europe, Turkey and other countries.
Author: Anna Dorozhkina