The Tourism Organization of Sweden “Visit Sweden” took the decision to close its offices in Russia. According to the data of ATOR, “Visit Sweden” explains this step by overall restructuring of the international activities of the organization, within its frame the offices in Finland and Italy will also cease to exist. The representative offices of “Visit Sweden” in Russia were opened in 2010, they worked both in B2C and B2B segments. Swedish tourist offices conducted annual workshops, exhibitions, advertising campaigns, including in conjunction with leading tour operators, airlines and ferry carriers. The closure of the representative offices actually means the end of promotion of Swedish tourist product in Russia.
Author: Anna Dorozhkina