The brand showcased unconventional cuts, a combination of fabrics and entirely new vision. The focus was made on sport style. The runway turned into a sport site: models stood in crab position, played the ball and exercised with a hula-hoop while demonstrating yellow and blue jumpsuit, bright mesh pants, lengthy sweater with asymmetric bottom and super short shorts. The looks were complimented by white and raspberry red sneakers.

      On October 26, the venue of MBFW Russia moved to the Museum of Moscow, where the new generation of Moscow fashion designers showcased their collections. The display and presentation of the nineteen young designers and artists were organized by the Museum of Fashion and Museum of Moscow with support of the Moscow Department of Culture. As we have already mentioned, on September 4, 2017, Oksana Fedorova was appointed to the position of the Director of the Moscow Museum of Fashion. At the press conference devoted to her appointment, Head of Moscow Department of Culture, Minister of Government of Moscow Alexander Kibovsky and Oksana Fedorova named supporting young designers as one of priority goals of the Moscow Museum of Fashion. The presentation of young designers at Mercedes-Benz Fashion Week has become the starting point in the long-term development program of the project. Vladimir Philippov, Deputy Head of Moscow Department of Culture has attended the opening ceremony.