Leading Russian tech blogger WYLSACOM (Valentin Petukhov) will become the first ambassador of Sberbank’s digital services. He will test out the services and tell his audience about them. WYLSACOM’s reviews will serve as an additional feedback channel for Sberbank. The exclusive contract has been signed for one year.
Millions of Russians aged 25-34 watch WYLSACOM’s videos. This category accounts for the biggest penetration rate of digital products and services. Sberbank expects ROI of the project to total 250%.
WYLSACOM is the most popular blog about technologies and gadgets in Russia. The blogger tells his audience about life among gadgets in the world of the continuous technological progress, including about new electronic gadgets and smart technologies, interactive services, and applications, travelling, games, cinema, music, and other types of entertainment. The videos posted on WYLSACOM’s YouTube channel have gathered more than 911 million views in total.
Author: Anna Dorozhkina