Leading Russian tech blogger WYLSACOM (Valentin Petukhov) will become the first ambassador of Sberbank’s digital services. He will test out the services and tell his audience about them. WYLSACOM’s reviews will serve as an additional feedback channel for Sberbank. The exclusive contract has been signed for one year.
Millions of Russians aged 25-34 watch WYLSACOM’s videos. This category accounts for the biggest penetration rate of digital products and services. Sberbank expects ROI of the project to total 250%.
WYLSACOM is the most popular blog about technologies and gadgets in Russia. The blogger tells his audience about life among gadgets in the world of the continuous technological progress, including about new electronic gadgets and smart technologies, interactive services, and applications, travelling, games, cinema, music, and other types of entertainment. The videos posted on WYLSACOM’s YouTube channel have gathered more than 911 million views in total.
Sberbank is Russia’s largest bank and a leading global financial institution. Sberbank holds almost one third of aggregate Russian banking sector assets, it is the key lender to the national economy and the biggest deposit taker in Russia. The Central Bank of the Russian Federation is the founder and principal shareholder of Sberbank owning 50% of the Bank's authorized capital plus one voting share, with the remaining 50% held by domestic and international investors. Sberbank has more than 135 million individual customers and more than 1 million corporate clients in 22 countries. Sberbank has the largest distribution network in Russia with almost 17,000 branches, and its international operations include UK, US, CIS, Central and Eastern Europe, Turkey and other countries.
Author: Anna Dorozhkina