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Sberbank Recognised For Having Most Creative Advertising
25.12.2017 17:02
Sberbank Recognised For Having Most Creative Advertising

Sberbank has been named creative advertiser of the year for the first time by the Russian Association of Communication Agencies (RACA).

      Sberbank’s projects – Neighborhoods, Streets, SberbankGo, Palms, Russia Day – have earned a total of 55 awards at prestigious festivals such as Cannes Lions, Golden Drum, Epica Awards, Eurobest, ACDR, ACDE, Red Apple, Ad Black Sea, which allowed Sberbank to accumulate the largest number of points in RACA’s rating and take first place.

      The RACA rating awards points depending on the importance of a festival and the award that was received at it. A detailed description of how the rating works is provided on RACA’s site.

      RACA annually puts together a creativity rating of advertising agencies and advertisers.

      Sberbank is Russia’s largest bank and a leading global financial institution. Sberbank holds almost one third of aggregate Russian banking sector assets, it is the key lender to the national economy and the biggest deposit taker in Russia. The Central Bank of the Russian Federation is the founder and principal shareholder of Sberbank owning 50% of the Bank's authorized capital plus one voting share, with the remaining 50% held by domestic and international investors. Sberbank has more than 135 million individual customers and more than 1 million corporate clients in 22 countries. Sberbank has the largest distribution network in Russia with almost 17,000 branches, and its international operations include UK, US, CIS, Central and Eastern Europe, Turkey and other countries.



Author: Anna Dorozhkina


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