“Aeroflot” has once again become the most recognizable aviation brand in the world in 2018. This was evidenced by the results of a survey by Brand Finance, a world-famous independent consulting agency.
The leading Russian airline company retains the highest position in this global ranking for the second consecutive year. In addition, Aeroflot is listed among the top brands of all Russian corporations. According to the methodology of Brand Finance, the influence of the aviation brand is determined by a set of factors, including not only its corporate reputation, but also customer loyalty and staff satisfaction, as well as investments in marketing.
Author: Anna Dorozhkina