An interest of tourists in souvenirs made by local craftsmen has been observed in Nizhny Novgorod during the Football World Cup.

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      During the days of the influx of fans 3.5 thousand matryoshka dolls have been sold:  this is 10 times more than during previous periods. At the same time, the average price of a matryoshka amounted to about 300 roubles, and the average purchase size in souvenir shops made up over 2 thousand roubles during the days of the championship. Besides, according to D.Svatkovsky, a great interest was caused by the products with Khokhloma painting containing the symbols of FIFA.