The Russian “Ivi” online cinema has become available in the USA, Canada and the UK through the Roku TV consoles, as “Kommersant” reports. “Ivi” is the first Russian player that provides content to Roku - the largest producer of online TV consoles in the United States. Roku is a set-top box enabling users to install VoD applications (VoD - Video on demand) on their TV sets, including such applications as Netflix and Hulu. The market share of Roku is 32.4%., A subscription to “Ivi” for Roku users costs $ 6 per month. More than 35 thousand units of content are available on the platform now.
Today “Ivi” is the leader of VoD services in Russia, accounting for about 24% of the online video market (the data as of January-July 2018). The main audience of the online cinema abroad will be expats, because the platform provides the content in Russian.
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Author: Anna Dorozhkina