The application for women entrepreneurs Qvalis,  created by the producer, Alena Tkach, and psychologist, Annette Orlova, has attracted 30 million rubles of investments. The investment was made by   the General Director of the Rastrim-M company, Evgeny Ruseyev, who   got a 34% stake in the company.

      It is reported that with the help of the platform, women entrepreneurs will be able to find business partners, launch a startup and get the missing knowledge, receive  invitations to private offline events, take advantage of loyalty programs from leading global brands. Men will also be able to register in the application, but at the moment it focuses on women's needs.

      A subscription to the application will be paid, the monthly cost will be 9.1 thousand rubles. The launch of Qvalis is scheduled for March.

      Sergey Astapenko, director of Hearst Shkulev Digital, was skeptical about this idea, noting that there are now many free alternatives for obtaining such information - from specialized applications to Telegram channels. The founder of the Pharmznanie startup, Elena Vatutina, pointed out that the subscription cost is quite high for the b2c market, and also expressed doubts about the project’s gender focus, since there is no such division in the business.