Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

The Russian Sistema_VC Fund Invested in the DataSine Project that is Engaged in Personalizing Content for Customers
23.02.2019 00:21
The Russian Sistema_VC Fund Invested in the DataSine Project that is Engaged in Personalizing Content for Customers

The Russian Sistema_VC Fund has invested in the DataSine project that is engaged in personalizing content for customers by creating their psychological portraits, according to TechCrunch. Within the frame of the A-round, the company raised $ 5.2 million: Pentech Ventures and Propel Venture Partners were the main investors. In addition to the Russian fund, C.Entrepreneurs/Cathay Innovation and Twin Ventures also invested in the round.

      The company is developing the Pomegranate platform that personalizes digital content - emails, SMS, phone scripts and even landing pages for customers. The content is personalized to suit the psychological type of the user: psychological portraits are created with the use of psychological methods and machine learning applied to the information about customer behavior. It is reported that Pomegranate can be integrated into CRM-systems and e-mail platforms.

      The representatives of DataSine say that their method makes it possible to increase customer involvement by 80%, and sales - by 71%. The public launch of the platform is to take place in March.

      Read More Articles about Russian Business


Author: Anna Dorozhkina

Tags: Russian companies Russian startups Russian business   

Next Previous

You might also find interesting:

Comment on our site

RSS   twitter      submit

Izhevsk  Russian economy  Leonid Chupyatov  Passenger Cars  Valery Kapterev  Russian scientists  YUVT Aero  Perm-36  train tickets Russia FIFA  Tula Region  Russian science  Krasnoyarsk  Pobeda  Pharmacy Garden  St. Petersburg  Mercedes-Benz Fashion Week Russia  Severobaikalsk  Yaroslavsky Railway terminal  Moscow Museums  Yaroslavl Region  Automobilists  Kamchatka  Mariinsky theatre  Primorye Territory  Vladimir Kovenatsky  Book Tickets for Ballet  Krasnoyarsk Museums  Natalia Vodianova  Great Patriotic War  Chulpan Khamatova  Alexei Navalny  Exhibitions in Moscow  Street Art  Russian stores   Monuments  Gorky Park  Universiade  Goats  Cars  Russian tourism  Vasili Shukshin  Moscow Zoo  accommodation in Russia  secret agency  Russian models  tours to Russia  Tyumen plane crush  Russian business  Moscow  Russian Cinema 

Travel Blogs
Top Traveling Sites