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Russians Prefer Fast-food Restaurants
21.05.2019 00:08
Russians Prefer Fast-food Restaurants

The number of visitors of fast-food restaurants in Russia grew by 16.7% in 2018; only in the fourth quarter of the year, the number of visitors increased by 8.9, as compared to the same period in 2017.

      The distribution of positions in the “top three” of fast food chains remains the same: McDonald's ranks first, KFC comes second, and the top three is closed by Burger King.

      The KFC network was the leader in terms of growth last year: the attendance of these public catering enterprises increased by 4.1 percentage points. The frequency of visits was lower in the fourth quarter: this figure increased only for Burger King - by 2.8%. Regular visitors began to go to McDonald's and KFC less frequently, however, the latter network showed an influx of new customers.

      According to the data of the holding, McDonald’s visitors go to the restaurants of the network on the average 5.1 times per period, whereas the fans of KFC visit the network’s establishments 5.3 times, and the figure of Burger King is 4 times per period.

      Read More Articles about Russian Economy and Business

Author: Anna Dorozhkina

Tags: Russian business     

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