The Association of Internet Trade Companies (AITC) has estimated the growth of the online retail market in 2018 at 59%, as compared with 2017. This is the best indicator of growth for all the time of measurements - since 2010.
According to the estimates by the AITC, the market volume reached 1.66 trillion roubles in 2019. At the beginning of last year, the association expected that by the end of the year the market would grow by no more than 15%, however, as the Head of AITC Artem Sokolov told that small and medium online stores in the regions made a significant contribution to the market growth. In addition, the popularity of certain categories of goods — for example, furniture — has sharply increased. For instance, the number of online furniture orders has grown significantly. Food delivery demand has also increased - this segment has doubled.
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Author: Anna Dorozhkina