Sberbank and McDonald’s have concluded a cooperation agreement.
Within the frame of the signed agreement, the companies intend to develop partnership in the field of acquiring, as well as in other innovative fields, including the use of technical systems for data analysis, development of consumer behavior analysis systems, accelerating payments with the use of payment cards, development of a salary project for employees, opening of a pilot branch of the bank combined with McDonald’s, participation of McDonald’s in the “Spasibo” payment program and interaction in the sphere of implementation of socially significant projects.
The Russian McDonalds network serves about 1.5 million customers every day, about 34 percent of them are children.
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Author: Anna Dorozhkina