The AliExpress and Tmall platforms plan to sell limited collections of Russian designers. Now the platforms are negotiating with designer Igor Chapurin who can create a limited portfolio of clothes and accessories for marketplaces.
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The collection may go on sale already in 2020. The parties are also discussing the opening of an online store of Chapurin on the basis of Tmall both for Russian and Chinese buyers. According to the representative of AliExpress and Tmall in Russia, Anton Panteleev, the platforms plan to regularly release collections of Russian and foreign designers.
The goal of this business line is to teach Russians to buy not only cheap things in marketplaces.
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Author: Anna Dorozhkina