Russian buyers prefer to purchase food products with the marks about natural origin on the package. According to a survey by Nielsen, the food products from the categories of ready-made breakfasts, cereals, juices, yogurts and chips with a designation of natural origin account for at least 29% of sales.

      The sales of products with the labels indicating their natural origin grow faster than the sales in the entire segment. Thus, for example, the porridge segment increased by 3% in physical terms and by 6% in monetary terms during the year, whereas the sales of cereals with the designation of natural origin on their packages grew by 29% and 23%, respectively.

      The sales of fruit juices grew by 2% and 5%, respectively, whereas sales of “healthy” juices grew by 22% and 19%. The biggest benefit from the designation of natural origin is obtained by manufacturers of potato chips producing these snacks without the use of GMOs or with reduced fat content.