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Russian Buyers Prefer to Purchase Food Products with the Marks about Natural Origin
27.08.2019 10:16
Russian Buyers Prefer to Purchase Food Products with the Marks about Natural Origin

Russian buyers prefer to purchase food products with the marks about natural origin on the package. According to a survey by Nielsen, the food products from the categories of ready-made breakfasts, cereals, juices, yogurts and chips with a designation of natural origin account for at least 29% of sales.

      The sales of products with the labels indicating their natural origin grow faster than the sales in the entire segment. Thus, for example, the porridge segment increased by 3% in physical terms and by 6% in monetary terms during the year, whereas the sales of cereals with the designation of natural origin on their packages grew by 29% and 23%, respectively.

      The sales of fruit juices grew by 2% and 5%, respectively, whereas sales of “healthy” juices grew by 22% and 19%. The biggest benefit from the designation of natural origin is obtained by manufacturers of potato chips producing these snacks without the use of GMOs or with reduced fat content.

Author: Anna Dorozhkina

Tags: Russian business Russian society    

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