The Tmall trading platform owned by Chinese AliExpress will sell jewelry. The first retailers to present their products at the platform will be Russian Sunlight and Sokolov – the product range of these stores contains more than 10 thousand products, including those made of precious metals and stones.
As the General Director of AliExpress in Russia, Liu Wei, said, foreign buyers are “in great demand”, so the platform now has the opportunity to “become one of the pioneers in online jewelry sales”. Large retailers such as Ozon, Wildberries and Lamoda are already selling jewelry on the Internet.
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Author: Anna Dorozhkina