An online grocery store selling goods from Russia has opened in the Tmall food segment - Food & Fresh, as TASS reports. The agreement on the creation of the store was signed in September by the Russian Export Centre (REC) and the Chinese Epinduo company.
The Senior Vice President of REC Aleksei Kozhevnikov said that about a year ago, Alibaba owning Tmall expressed its readiness for a new cooperation format, after which they began negotiations to open such a store.
“The official opening will be held until the end of the year, the store itself is ready. We expect that about 100 Russian companies will be ready to register in this store by the end of the year”, Kozhevnikov said, noting that in order to enter the platform, companies must fulfill a number of requirements. These include a shelf life of products no less than six months, a willingness to satisfy the growing sales volume, as well as protected trademark.
Author: Anna Dorozhkina