M.Video-Eldorado, X5 Retail Group, Beeline and Hoff are looking for innovative startups.

      M.Video-Eldorado, X5 Retail Group, Hoff and Beeline will create the Retail Innovation Tech Alliance (RITA), which will search and select startups, Rubase reports. Alliance activities will be distributed worldwide.

      So, it is planned to attract the Lafayette Plug & Play accelerator as a European scout, while Axis will be looking for projects in Israel. 

      The Alliance plans to conduct five rounds of selection in Russia and abroad during the year. Companies that develop solutions in various fields - e-commerce, Internet of things, marketing, process automation, etc. will be considered.

      “The format we are creating will not work like a regular startup pitch in front of corporations or foundations for 3-5 minutes. Dealflow-session involves a deep immersion and analysis of all aspects of the proposed solution, involving, inter alia, business units from all companies.  That is, this is not a standard acceleration process, but a potential industrial implementation and purchase of a solution by the business,” representatives of M. Video-Eldorado say.