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Revenues of Russian Video Bloggers are Falling Amid the Crisis
1.05.2020 10:10
Revenues of Russian Video Bloggers are Falling Amid the Crisis

Revenues of Russian video bloggers are falling amid the crisis: the CPM in the YouTube segment fell by 26% in dollars for March and 13% in rubles, Kommersant reports citing Yoola data. Due to the reduced activity of advertisers, some bloggers lose up to 40% of their revenue in dollar terms.

      At the same time, the number of views on the site over the same period increased by 27%, and the viewing time - by 23%. Julia Magas, Epicstars’s PR director, says that the drop in prices is explained by the fact that the YouTube’s posting is more expensive than other sites, and in times of crisis, businesses prefer more low-cost platforms.

      Because of this, bloggers have to reduce advertising prices - some make it cheaper by 20-30%.

Author: Anna Dorozhkina

Tags: Russian internet Russian business    

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