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The Growth of Online Trading in Russia Accelerated due to a Pandemic
15.07.2020 16:53
The Growth of Online Trading in Russia Accelerated due to a Pandemic

The coronavirus pandemic and self-isolation regime have become a stimulating factor for the growth of the Russian Internet trading market, RBC reports citing the Data Insight report. In three months, at least 10 million customers came to online stores.

      Analysts believe that after the final removal of all restrictions, these buyers will continue to make purchases on the Internet. The greatest impact on the development of the market will be the penetration of online trade in the consumer goods sector: now in this category, which accounts for more than half of all retail in Russia, the penetration of online is minimal. Moreover, compared with last year, online sales of such goods increased by 4.3 times in the first six months of 2020.

      According to analysts' expectations, from 2019 to 2024, online trading will grow by an average of 33.2% per year: without a pandemic, its growth would be 6.6 percentage points less.

Author: Anna Dorozhkina

Tags: coronavirus Russian business    

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