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TikTok Small Business Advertising Platform will be Available in Russia
25.07.2020 15:17
TikTok Small Business Advertising Platform will be Available in Russia

The social network TikTok is launching its advertising platform for small and medium-sized businesses TikTok for Business in Russia, Inc.Russia reports. The platform offers companies the tools and features to create ads, including setting budgets, creative tools, and more.

      In total, there are five types of advertising formats on the social network: TopView, Brand Takeovers (branded cover when entering TikTok), In-Feed Videos (embedded videos in the feed), Hashtag Challenges (branded hashtags) and Branded Effects (branded masks). The TikTok for Business platform allows working with each of these formats.

      In addition, through the TikTok Back to Business program, companies can get free coupons for in-app ad campaigns. Coupon face value is $ 300. To get it, you need to create an account on the social network, provide business data and attach documents confirming that the business meets the conditions of the program.


Author: Anna Dorozhkina

Tags: Russian business     

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