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29.10.2004 00:00

The Brand of the Year/EFFIE 2004 ceremony of award took place on October 26, 2004 in the exhibition center on Krasnaya Presnya in Moscow. The only professional contest in Russia, where they rate the efficiency of the brand building process as a whole, it was held for the 7th time. Around 1000 top managers of big Russian and transnational companies and directors of advertising and marketing agencies took part in the event.
       This year showed the growing number of strong brands in such categories as Mass Media (with MTV, NTV+ and STS awarded) and Clothing, Footwear and Fashion (the winners are Ralf Ringer, SELA and Savage).
       As for transnational companies, it was Samsung that was awarded with the Grand Prix in the nomination Reputation and Trust, the gold medal in the categories Consumer Electronics and High-Technology Goods and Services and the silver medal in Household Appliances.


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