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Russian companies have to improve their websites
13.11.2007 12:57
Russian companies have to improve their websites

Russian corporative sites are ranked the worst in Europe in the annual H&H survey. The poor websites is a reason for the lost foreign capital.
      Financial Times has publish the result of the Hallvarsson & Halvarsson Webranking 2007 Europe. And it tuned out that Russia and France have most poorly performing websites. So no Russian company made it into the top 100. H&H names some reasons for that. There is less focus on the corporate websites as a communication channel in Russia. The sites contain a smaller amount of English content and a smaller proportion of the Russian population is online compared to Western Europe.
      As corporate websites are becoming an increasingly important source of information for investors, financial analysts and business journalists, Russian companies have to recognize it if they want to attract foreign investments.
      The H&H Webranking survey is conducted by the Swedish financial communication consultancy Hallvarsson & Halvarsson.
      Telecom Italia took the first place in the survey. The second and the third places go to the Spanish oil producer Repsol and Italian UniCredit. The Dutch express company TNT, who won both in both 2005 and 2006, this year dropped to forth place.


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