Add to favorite
 
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Germans to Develop St. Petersburg Brand
26.12.2007 14:02
Germans to Develop St. Petersburg Brand

In half a year in European cities it may become possible to see billboards calling tourists to visit St. Petersburg. Russian-German branding agency Damm und Lindlar starts developing a new brand for the northern capital of Russia. The billboards will supposedly be done in silver colours and will depict St. Petersburg citizens on the background of the drawbridges.
      
      According to the marketing specialists, St. Petersburg is not highly popular with tourists due to not only its generally underdeveloped tourist industry but also due to travellers simply lack any knowledge about the city.
      
      The German brand specialists deem that brand creation can be based mainly on feelings and associations but not history, architecture and biography of some famous figures. Several focus-groups organized by the agency have made a research on what associations the city brings to minds of St. Petersburg citizens in these or those conditions. They have revealed several most common images of the city based on seasons, time of the day and some other factors. The final aim of the marketing specialists is to convey the idea of what St. Petersburg citizens feel about the city to minds of European tourists.
      
      Source: www.gazeta.spb.ru


Tags:      

Next Previous


You might also find interesting:

Retro Train with the Interior of the "Nikolaev Express" will Run to the Park "Ruskeala" in Karelia
31.05.2019
A New Duty-free Shop has Started to Work at the Yekaterinburg Koltsovo Airport
24.07.2019
The New Red Run for Skiers and Snowboarders has been Opened at the Krasnaya Polyana Resort
22.01.2020
Moscow Won the World Travel Awards
29.11.2019
The Simplified Visa Processing Regime Boosted Tourism Development of the Far East
30.11.2019







Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

search on the map
TAGS:
sanctions  Russian Cinema  medicine  Exhibitions in Moscow  Russian business  Znamenka  Pavel Tretyakov  Barack Obama  RAMS  Persian Leopards   bicycle  Tomsk  Russian tourist destinations  Russian regions  Smolensk  Ultralight Trike Show  All-Russian Festival Of Military History Clubs  Russian activists  Exhibitions in Penza  Prince Yuri Dolgoruky  Joseph Stalin  Cafe Sharlau  Yekaterinburg  Pushkov  Kargopolye  travel to Russia  Russian roads  Football  Dagestan  St. Petersburg  tourism  Afghanistan  Ruth Orkin  Russian tourism  Tver  Adygea  Chamzinka  Tula Region  Patriotism  Mercedes-Benz Fashion Week Russia  Dissidents  Yves Rocher Case  Moscow  Festivals in Moscow  human rights  Charity  Republic of Tatarstan  Russian writers  Russian tennis  Russian designers 


Travel Blogs
Top Traveling Sites