Lena Tsokalenko  fashion brand was founded in 2003 when the designer opened her own design-studio in Minsk (Belarus).

Before that, in 2001she graduated from the Institute of Contemporary Knowledge (Minsk, Belarus) majoring in design. She has been the member of Belarus Designers Union since 2001.

Since 2002 Lena Tsokalenko  has been the all-time participant of Moscow fashion weeks. Prêt-a-porter collection Fall-Winter 07/08 shown at fashion week, in Moscow in Gostiny Dvor along with prêt-a-porter collection Spring-Summer 2009 shown at the Russian Fashion Week were acknowledged among the 10 best collections of the season by Fashion Industry magazine (Russia).

 In 2008, 2009 and 2010 designer took part in СРМ exhibition in Moscow, in summer 2010 – CPD exhibition in Dusseldorf (Germany), in January 2014 in GALLERY exhibition in Berlin (Germany).

The designer prefers to work with high-quality natural fabrics - silk, viscose, linen, using a combination of different textures, transparent and opaque materials, matte and shiny surfaces. Out of all types of clothing, she prefers dresses and coats; from the color range she chooses muffled, mostly cold, complex colors and shades, such as blue, gray, wine colors, mother of pearl and silver. Moderate and laconic features go along with the light irony; one can always trace intelligent multiple layers which make clear and harmonious sound. Every dress, every coat, every blouse with lena tsokalenko label includes hand-made elements, nice textures, that care about the feminine shapes and lines.