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 Lena  Tsokalenko

Fashion Designer


In 2001 designer Lena Tsokalenko graduated from the Institute of Contemporary Knowledge (Minsk, Belarus) majoring in design. She has been the member of Belarus Designers Union since 2001 but since 1998 she has been already actively involved in various fashion events of Belarus, Ukraine and Russia.

In 2003 Lena Tsokalenko opened the design studio in Minsk and since 2002 she has been the all-time participant of Moscow fashion weeks. Prêt-a-porter collection Fall-Winter 07/08 shown at fashion week, in Moscow in Gostiny Dvor along with prêt-a-porter collection Spring-Summer 2009 shown at the Russian Fashion Week were acknowledged among the 10 best collections of the season by Fashion Industry magazine (Russia). Collection Fall-Winter 13/14 shown at Mercedes-Benz Fashion Week was among the best five Russian collections of the season acknowledged by fashion portal Refinery29. In 2008, 2009 and 2010 designer took part in exhibition in Moscow, in summer 2010 – CPD exhibition in Dusseldorf (Germany), in January 2014 in GALLERY exhibition in Berlin (Germany).

There is no single term to describe the concept of Tsokalenko’s collections. Moderate and laconic features go along with the light irony; one can always trace intelligent multiple layers which make clear and harmonious sound. Every dress, every coat, every blouse with lena tsokalenko label includes hand-made elements, nice textures, that care about the feminine shapes and lines.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world will present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia will also demonstrate their works.
‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.
‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

Tags: Fashion Designer Mercedes-Benz Fashion Week Russia    

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