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Prices In Russian Starbucks Cafes Are the Highest In the World
May 17, 2017 15:05


Prices in Russian Starbucks cafes turned out to be the highest in the world, with allowances for the cost of other goods and incomes of the population. This is evidenced by six researches of the ValuePenguin analyst company. The experts drew up the so-called latte index, similar to the “Big Mac index” calculated by The Economist magazine based on the price of a hamburger in McDonald’s restaurants in different countries.

The analyst company adopted the benchmark of a price of standard latte servings in coffee shops of Starbucks and also used the Euromonitor International statistics on consumer prices and World Bank data on currency exchange rates. The research noted that the basis taken for comparison is a price for a standard small latte portion of 354 ml in the United States — 2.75 dollars. This is the minimum for all countries reviewed.

According to the pricelist of Starbucks, such cup of coffee in Moscow will cost 255 roubles (nearly 4.5 dollars), in other cities in Russia the drink is cheaper. At the same time, in the “latte” index from ValuePenguin this price is equivalent to the amount of 12.32 United States dollars, i.e. almost five times higher. Experts have calculated that the comparative cost of coffee in Russian Starbucks cafes turned out to be one and a half times higher than in Indonesia.

The country ranks second in the ranking, latte is worth 8.21 dollars there. The third line is taken by Vietnam where the drink, according to the index, costs 8.18 dollars. Turkey abolished the restrictions on the import of wheat from Russia. This was stated in Istanbul on Thursday, May 4, by the country’s Economy Minister Nihat Zejbekci, as TASS reports with a reference to Bloomberg.


Author: Anna Dorozhkina


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