Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS


Buying Preferences
May 21, 2016 21:07

Russian consumers tend to buy food products from domestic producers, and non-food products - from international ones. Such conclusions were made by the experts of the Nielsen company on the basis of a new global study received by “Lenta.ru”.

In particular, Russians prefer local products in such food categories as meat (81 percent choose domestic brands), milk (80), vegetables (75), ice cream (68), fruits (67) cookies (61), water (61), yogurt (58), canned vegetables and tomatoes (57) and the juices (55).

57 percent of Russians prefer to buy coffee and tea from international brands, almost half of the citizens prefer to buy imported animal feed. What about alcohol, 41 percent of Russians choose international brands, 27 – local ones, 31 percent think that this factor does not play a significant role.

Preferences of manufacturers of infant formulas, chips and crackers are also 50/50. The survey of preferences in choice of non-food products gave a different result. The most significant superiority in favor of global brands was received by computers (83), TV-sets (81), mobile phones (80), video equipment (79), machinery (78), clothing and footwear (55). In addition, according to the study, Russian consumers are more likely to choose global brands when buying cosmetics, razors, shampoo, toothpaste, deodorants, detergents and diapers.

More than half of Russian consumers prefer cigarettes of global production, domestic manufacturers are supported by 25 percent, and the origin of products does not matter to 24 percent of respondents. When buying jewelry, the majority of Russians (39 percent) do not pay attention to the origin of the brand, 32 of them often purchase products of local brands, 29 percent - of international brands.


Sources: http://lenta.ru 


Author: Anna Dorozhkina

Tags:      

Next Previous

You might also find interesting:

Debenhams In Moscow: British Designers - For Russian Buyers Residents Of Moscow Order Food To Home And Buy Sweaters In Russia 1.3 Million People Live with Incomes Above the Average Moscow Beaches The Tretyakov Gallery Set A Record









Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

-8

search on the map
TAGS:
Russian Rock  Akhmatova Days  Belokurikha  Alexey Navalny  Get lucky  Moscow hotels  Ski resorts  human rights in Russia  Film Distribution in Russia  Russian tourism  Russian Composers  Pushkin Museum of Fine Arts  Velikiye Luki  Destruction of Monuments  Exhibitions in Moscow  Russian business  Progress Party  Golden Ring of Russia  Moscow  Russian Film Directors  Russian Literature  Chapiteau  Archeological Finds  Jazz  Tver region  Kazan  Akhtubinsk  Central Bank  Warm places  places in Moscow  Russian Cinema  Russian regions  Murmansk Region  Vladimir  The International Siberian Cultural Tourism Forum  Vandalism  Tourist Tax   "Archimedes" Inventions Salon  Anna Antonicheva  Russia-USA  St. Petersburg  Russian history  Alexander Lebedev  Mariupol  Archeology  Gunvor  Mercedes-Benz Fashion Week Russia  Rusisan business  Open Russian Fashion  2018 FIFA World Cup 


Travel Blogs
Top Traveling Sites