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Buying Preferences
May 21, 2016 21:07


Russian consumers tend to buy food products from domestic producers, and non-food products - from international ones. Such conclusions were made by the experts of the Nielsen company on the basis of a new global study received by “”.

In particular, Russians prefer local products in such food categories as meat (81 percent choose domestic brands), milk (80), vegetables (75), ice cream (68), fruits (67) cookies (61), water (61), yogurt (58), canned vegetables and tomatoes (57) and the juices (55).

57 percent of Russians prefer to buy coffee and tea from international brands, almost half of the citizens prefer to buy imported animal feed. What about alcohol, 41 percent of Russians choose international brands, 27 – local ones, 31 percent think that this factor does not play a significant role.

Preferences of manufacturers of infant formulas, chips and crackers are also 50/50. The survey of preferences in choice of non-food products gave a different result. The most significant superiority in favor of global brands was received by computers (83), TV-sets (81), mobile phones (80), video equipment (79), machinery (78), clothing and footwear (55). In addition, according to the study, Russian consumers are more likely to choose global brands when buying cosmetics, razors, shampoo, toothpaste, deodorants, detergents and diapers.

More than half of Russian consumers prefer cigarettes of global production, domestic manufacturers are supported by 25 percent, and the origin of products does not matter to 24 percent of respondents. When buying jewelry, the majority of Russians (39 percent) do not pay attention to the origin of the brand, 32 of them often purchase products of local brands, 29 percent - of international brands.


Author: Anna Dorozhkina


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