Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Buying Preferences
May 21, 2016 21:07

Russian consumers tend to buy food products from domestic producers, and non-food products - from international ones. Such conclusions were made by the experts of the Nielsen company on the basis of a new global study received by “”.

In particular, Russians prefer local products in such food categories as meat (81 percent choose domestic brands), milk (80), vegetables (75), ice cream (68), fruits (67) cookies (61), water (61), yogurt (58), canned vegetables and tomatoes (57) and the juices (55).

57 percent of Russians prefer to buy coffee and tea from international brands, almost half of the citizens prefer to buy imported animal feed. What about alcohol, 41 percent of Russians choose international brands, 27 – local ones, 31 percent think that this factor does not play a significant role.

Preferences of manufacturers of infant formulas, chips and crackers are also 50/50. The survey of preferences in choice of non-food products gave a different result. The most significant superiority in favor of global brands was received by computers (83), TV-sets (81), mobile phones (80), video equipment (79), machinery (78), clothing and footwear (55). In addition, according to the study, Russian consumers are more likely to choose global brands when buying cosmetics, razors, shampoo, toothpaste, deodorants, detergents and diapers.

More than half of Russian consumers prefer cigarettes of global production, domestic manufacturers are supported by 25 percent, and the origin of products does not matter to 24 percent of respondents. When buying jewelry, the majority of Russians (39 percent) do not pay attention to the origin of the brand, 32 of them often purchase products of local brands, 29 percent - of international brands.


Author: Anna Dorozhkina


Next Previous

You might also find interesting:

Online Map of Segregated Waste Recycling Points Goes Live in Moscow Physical Consumption In Russia Reduced Shopping In Kazan: Leather Slippers Or Kukmor Felt Boots? XV Viennese Ball In Moscow Crystal Ball In Russia 1.3 Million People Live with Incomes Above the Average

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

search on the map
New Year  Russian Railways  RusHydro  Microrobot  St. Petersburg  Mercedes-Benz Fashion Week Russia  Russian courts  Slavyansk-na-Kubani  Bratsk  E-Book Reader Museum  bus tickets Russia FIFA  Pulkovo Airport   SPIEF 2014  Cultural Center "Muscovite"  hotel  Exhibitions in Moscow  Russian sanctions   Festivals in Moscow  Russian festivals  Gourmet Tours  Russian business  Lovers Bench  Russian science  Chelyabinsk  Crimea  Architecture Monuments  Moscow  card payment systems  travel to Russia  Vegetarian Menu  protest actions  Russian regions  Russian roads  Psaltery  Museum Exhibits  Russian tourism  book hotels in Russia  Fairs in Moscow  Russian Cinema  Dmitry Donskoy  Nyagan  Monuments in Izhevsk  Russian government  Russian religion  Lagonaki   Serge Sudeikin  Pussy Riot case  Bashneft  Darwin Museum  Photo-exhibitions 

Travel Blogs
Top Traveling Sites