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Russians Become More Likely to Buy Domestic Goods On the Internet
April 9, 2017 16:48

Russians become more likely to buy domestic goods on the Internet, especially household appliances. These conclusions were made by a study conducted by the “”service of goods and prices comparison.

Analysts of the price aggregator estimated the user activity for February 2017, as compared with February 2016. The number of searches in relation to Russian brands has increased one and a half times, on the average, according to the study. Thus, according to analysts, the largest increase in the number of search requests fell to the wrist watches of the “Zarya” brand - 68 percent.

The interest in domestic household appliances of Russian production also has noticeably increased. The leader here was the “Biryusa” Krasnoyarsk Plant of Refrigerators. The demand for “Biryusa” freezers grew by 50 percent, refrigerators — by 33 percent. The demand for “Dobrynya” multi-cookers produced in Siberia (41 percent), and “Darina” gas stoves from Perm Territory (24 percent) is steadily growing. Import substitution is as well observed in the demand for washing machines. So, Russian buyers prefer the brands “Atlant” and “Belosnezhka” (“Snow White”). The demand grew by 32 and 30 percent, respectively.


Author: Anna Dorozhkina


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