Arsenicum 2013 By Dima Loginoff (Source: http://purepeople.ru)

Dima Loginoff is considered to be one of the few Russian designers who have managed to achieve fame in the Western world, according to a reputable magazine Architectural Digest. His new Arsenicum Spring-Summer 2013 collection presented at Volvo Fashion Week Moscow can become an ideal femme fatale look.

Initially a hair stylist, Dima eventually dedicated his life to interior and product design. He has worked for many world famous brands such as VitrA, Microsoft, Elle Decoration, Studio Italia Design and others, and won numerous international awards. In 2012 he was awarded two of the most prestigious awards in the world – an iF product design award and a Red Dot product design award for five ceramic tile collections he had designed for VitrA. Dima Loginoff has been a two-times nominee for a prestigious Young Designer of the Year award at the ELLE DECO International Design Award. The famous New York agency Agenda Inc. which has cooperated with some of the top brands such as Louis Vuitton, Dior, Vivienne Westwood and others has named Dima Loginoff a designer of "shockingly beautiful things".

This year Dima has presented his design "made in Italy" including the new sofa collection produced by Artex in Lungarno Collection by Salvatore Ferragamo in Florence during Florence Design Week. Four meters sofa from this collection called Diamond Lounge decorated one of the most luxuries hotels in Florence - Gallery Hotel Art by Salvatore Ferragamo. Dima creates objects of design and furniture for several western companies, consults companies in the area of trends, gives master classes and works on concept designs.

Dima created his first clothes collection for Arsenicum in 2004. It was based on the mystical teachings and secret signs. Presenting this collection in the framework of Aurora Fashion Week in St Petersburg a young man in a black mask and a raven sitting on his hand appeared on a catwalk that really impressed the audience. Dima has designed only male collections for 6 years. And in 2010 he presented his first female fashion line.

Dima Loginoff’s show held on "Crystal" catwalk in Gostiny Dvor was really impressive and unusual from the very beginning, as it was accompanied with the classical music, effects of light and golden confetti falling from above. Presenting his new Arsenicum Spring-Summer’13 collection the Russian designer tried to create a unique atmosphere of magic in order to make the spectaculars understand and feel his ideas better. Working on his new designs Dima Loginoff was inspired by the world of flora and fauna. Dresses with accentuated silhouette, decorated with his branded prints and décor that simulates the shells of bugs, remind of the inhabitants of the botanical garden. This collection can become an ideal femme fatale look.