Polovodie

Active preparations for the international festival of contemporary fashion and music Polovodie-2013 (Flood) started in Magnitogorsk.

The festival was founded 12 years ago by the natives of Magnitogorsk - fashion designer Maxim Chernitsov and stylist Liya Kinibaeva. Today the festival has already become a hallmark of the city. The motto of Polovodie this year is "Time to Sail!". The date and venue of the festival are already known: it is July, 3-6 at the fountain near the national mall, where residents will experience a real celebration of style and beauty.

This year, the collections will be presented in the following categories: Ready-to-Wear, Avant-Guard, Art Idea, Customizing, Debut of the Year, Technology Master (for the excellent quality of sewed items), Design (for the best design solution), Fashion + (for the accessory line), Children's View (for children's groups), Children's Collection (for clothing collections, sewed by adult designers for children), Ethno (the best ethnic themes interpretation), Performance and Audience Choice.

The festival has three rounds. The first one has already accomplished: there are online-lectures and workshops for the participants and selection of the collections that will be presented during the festival. In the second round, from the beginning of April and to the end of May, there will be three webinars with designers and participants who have passed the first round.

This year for the first time video-portfolio of the festival will be introduced. The authors of the best collections of the last season, and the “pilots” of the new collection are making short video installations presenting the concept of their models.

Designers who pass the first two rounds will continue developing their collections; there will be a casting of models and catwalk rehearsals. The winners of the Grand Prize nomination will get a two-week internship in the Netherlands; and in addition, some of them will be chosen  for a three-month internship in China.