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Chanel Numeros Prives in Moscow
November 30, 2013 12:51

Being shown in Hong Kong, Dubai, Milan and Las Vegas the only one of its kind, exhibition on the Chanel codes was presented in Moscow. It happened on November 27-30 in Saltykov-Chertkov mansion, Moscow downtown, and the entrance was by invitation only. 

The exhibition, titled “Numéros Privés”, is made up of 9 separate spaces, each dedicated to a specific aspect of Chanel’s history and brand. Among them are Lagerfeld-designed dolls, an homage to Coco Chanel’s famous 31 rue Cambon apartment, and plenty of references to the iconic fashion house — from the 2.55 bag to strings of pearls.

The House of Chanel lies on the foundations that Gabrielle Chanel set and one of the pillars of her house is the influence of numbers. Her lucky number 5 shows up in the world-renowned perfume, as well as the dates of her fashion shows, releases and the 2.55 bag.
Numéros Privés is an exhibit highlighting the importance of numbers in the world of Chanel. Attendees were taken into different worlds as they entered different rooms of the exhibit – one devoted to Chanel N°5, one a replica of Karl Lagerfeld’s studio. As they passed they interacted with other well-known Chanel icons such as pearls and camellias.   

The first room is dedicated to the fine jewelry: jewelry exhibits are made of white gold and diamonds. After that, the guests enter the studio 7L Karl Lagerfeld, which resembles a library: the whole space is set with bookshelves. The impression is strengthened by mirrors that cover the ceiling, floor and walls, and also by special wallpapers with the images of books. While people are walking in the room, they are accompanied by the voice of the designer interrupted with flashes sounds of the camera from time to time.

On the second floor the guests enter Gabriel’s nursery with toy foresides of the house 31 Rue Cambon in Paris, where Chanel fashion house is locate. Here are also exclusive puppets, created by Lagerfeld, and teddy bears from Chanel Edinburg collection. A Home Decor of 31 Rue Cambon is reproduced in the next room, called Haute Couture. The room is decorated with designer’s dresses, carefully arranged in trunks, and jewelry with shining pearls and black diamonds.

In the neighboring room designer’s sketches are projected to the walls. Next door to it is a special room dedicated to tweed - the material from which the world famous Chanel jacket is made. The best of them are shown on mannequins here.

There is also a room, where all Chanel symbols are presented: Double letter CC, key chains with numbers 5, 19, 22 - a reference to the classic flavors. The next zone tells about Chanel 5 perfume. The first episode of “Inside Chanel” film about the most famous flavor is being shown here.

The last room expresses the idea of the running time with the help of light and sound effects. A drawing, made on the floor resembles a clock face of J12 watches.

Author: Anna Dorozhkina

Tags: Fashion     

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