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#OPENRUSSIANFASHION: Italy And Russia Closer And Closer
September 19, 2014 15:47


 This year, the Milan Fashion Week introduces hot news aimed to strengthening the link between the Italian Sistema Moda and the Russian one. The Ministry of Industry and Trade of the Russian Federation presents  #OpenRussianFashion, a project conceived to create a direct connection between Made in Russia fashion talents and the audience of professionals available in Milan in those days. 13 emerging fashion brands and 5 top fashion brands already established on the Russian market will present their collections in Milan preview.

The project stems from the awareness of the strong link that exists in the fashion industry between Italy and Russia, a strategic market for the Italian brands, and the desire to create a direct connection to increase the awareness of the Russian fashion in Italy and worldwide, in an international context as the Milan Fashion Week. The main purpose is also to convey a positive message about commercial trade between Russia and Italy, in a time of worldwide economy instability.

#OpenRussianFashion project includes many initiatives and events.

From September 20th to 22nd, the most promising brands of apparel and accessories developed and produced in Russia will attend the Tradeshow SUPER within a collective booth (Fieramilano City, Hall 3, Booth B11), which will aim at focusing the attention of the international fashion industry on the young Russian talents. The collections presented include lines of clothing, jewelry and accessories and are characterized by a strong element of innovation, both stylistically and for the use of unconventional and refined materials. The 13 brands involved are: Osome2some, LES', Yanina Vekhteva, Georgy Rushev, Anna Slavutina, Natali Leskova, Natasha Weinstock, Katerina Fee, Sol’, Maria Golubeva, Luda Nikishina, Alexander Khrisanfov, Mineral Weather.

Moreover, in the same period, the collections of the 5 most famous Russian designers will be exhibited in the new Sari Spazio showroom located in Via Cevedale, 5, in Milan. Sari Spazio starts celebrating of the 25th year in the fashion business this Fall with #OpenRussianFashion presentation. The designers involved are: Alena Akhmadullina, Julia Dalakian, Yulia Prokhorova, Vassa and Evgenia Legkodymova with the brand Laroom. 

On September 22nd, a dedicated open day will take place in Sari Spazio, in the presence of five designers to describe their work to buyers and journalists. At the end of the day, an exclusive cocktail party will host international guests such as representatives of the Camera Nazionale della Moda, Assomoda, the House of Buyer, the Italo-Russian Chamber of Commerce, the Russian Consulate in Milan, fashion editors, buyers and the most important international customers. 

The collections of the 5 designers will then be available for sale at Sari Spazio, even for the Russian and East European markets, until October 16, 2014.

Author: Anna Dorozhkina

Tags: #OPENRUSSIANFASHION Russian fashion    

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