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Mercedes-Benz Fashion Week Russia: 57 Runway Shows, 14 Presentations, Sensible Fashion And Virtual Reality
October 15, 2015 00:07


(Source: http://mercedesbenzfashionweek.ru)

From 21 to 25 October 2015, Moscow, one of the top fashion cities in the world, hosts Mercedes-Benz Fashion Week Russia, Season Spring-Summer 2016. Guests of the Central Exhibition Hall Manege will enjoy collections by over 70 designers from Russia, Georgia, the Ukraine, the USA, Turkey, China and other countries.

SLAVA ZAITSEV will traditionally open the new season with his prêt-a-porter de luxe collection Life Patterns featuring eZ by YEGORZAITSEV. Designers who are already familiar to fashion community both at home - in Russia, and abroad, will aslo present their collections at Mercedes-Benz Fashion Week Russia. Among them: Alena Akhmadullina, VIVA VOX, Yasya Minochkina (the Ukraine), Julia Nikolaeva, Laroom, PIROSMANI BY JENYA MALYGINA, IGOR GULYAEV, MASTERPEACE, Julia Dalakian, Goga Nikabadze (Georgia) and others. International program will include the following runway shows: evening gowns from Tarik Ediz brand (Turkey), male suits from Musika Frère (the USA), duet of designers Aleks Musika and Davidson Petit-Frère, who showed their premier collection at MBFW last season, and feminine looks from Tony Ward. Among the talented new-comers supported by Mercedes-Benz Fashion Week Russia the following will show their collections: IVKA, KETIone, Madina Varisova, TAKO MEKVABIDZE (Georgia), IVANOVA, Eka Balanchivadze (Georgia), ARAIDA and many others. The début show awaits those designers who last season showed their collections in the frames of presentation, among them Vika Smolyanitskaya and Ksenia Knyazeva. Some participants will demonstrate their collections within numerous joint shows.

Mercedes-Benz Fashion Week Russia actively supports socially oriented events. ZARINA brand will demonstrate the new collection designed within the charity project Sensible Fashion established a year ago together with the top-model and founder of Naked Hearts Foundation, Natlia Vodianova. The mission of the project Sensible Fashion is to show that people with special needs just like everyone else can work, create, be friends, dream and love. Besides for the first time in fashion industry people with special needs act as co-designers - prints for the garments were based on their sketches.  

For the second time MBFW Russia arranges another important event - demonstration of the collection of clothes specially designed for people with special needs, elderly people and everyone who has mobility limitations. This project was performed by the international fashion and accessories contest for handicapped people Bezgraniz Couture and British Higher School of Design. Actors of the Theatre of Open-Hearted, girls in wheelchairs, champions of Paralympic Games and other models will be on the catwalk to demonstrate the collection. The press conference to be held after the runway show will be devoted to reports and data received after analysing the buying capacity of the people with limited physical capacities.

This season the international program of Mercedes-Benz Fashion Week Russia features the fashion show of the leading Chinese brand NE•TIGER, participant of the largest Fashion Week in the South-East Asia - Mercedes-Benz China Fashion Week. In Moscow designer Zhang Zhifeng will demonstrate the collection where the past and the present live together in harmony, where eastern and western cultures are rolled into one. Fashion show of Chinese designers at MBFW Russia will be held within the partnership program between the Fashion Weeks of Russia and China. The three-year agreement on strategic partnership was signed between the Russian Fashion Council and China Fashion Association in 2014. 
This year the streetstyle photography will be performed by the world famous photographers - Adam Katz Sinding for W Magazine, Craig Arend for www.refinery29.com, Nabile Quenum for L’Officiel France, John Paciullo for Glamour France, Asia Typer for www.highsnobiety.com, Yana Davydova for www.vogue.ru and others.

Another surprise for the guests and participants of Mercedes-Benz Fashion Week Russia will be implementation of the first virtual reality project in fashion industry. The team of YOU VISIT (the USA) will be doing the VR shooting. This world leading producer of virtual reality content will carry the world of the Fashion Week to virtual space. Anyone would be able to feel the environment of the largest Fashion Week of Eastern Europe, walk the catwalk as a model or see the backstage beauty of the key fashion shows.

International partner of Mercedes-Benz Fashion Week Russia is the largest photo agency - Getty Images: photographs and videos from the Fashion Week will be available to 60 thousand mass media agencies around the world.

Title Partner of the Fashion Week is Mercedes-Benz. Mercedes-Benz Fashion Week Russia will feature the new Mercedes-Benz GLC that represents a big step forward on several fronts. On a technical level the new SUV clearly makes its mark with the excellent standard of safety that is a brand hallmark and outstanding energy efficiency. Visually, the body follows the clear and sensual design idiom which was demonstrated so successfully by the GLC Coupé show car concept in spring 2015, and which serves as the standard for future SUV families. Through the entire event guests will enjoy driving around the city in comfortable cars of -, V-Class and Vito.

Partners of MBFW Russia: L’Oréal Professionnel (official stylist), Mary Kay (official make-up artist), DHL (official logistic partner), Metropol (offical hotel), El Corte Inglés (official partner). Enjoy fashion shows of Mercedes-Benz Fashion Week Russia from any place on the Earth with live broadcast at www.mercedesbenzfashionweek.ru.
 

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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