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Mercedes-Benz Fashion Day St. Petersburg
October 24, 2015 02:17


27-28 October 2015 will witness the special event - Mercedes-Benz Fashion Day St. Petersburg x SHOWROOM #35. At one of the most popular fashion events of the Northern Capital supported by Corinthia Hotel St. Petersburg the following designers will showcase their collections: famous couturier, the legend of Russian fashion, SLAVA ZAITSEV, SOLDATOVA NATALIA Fashion House, designers participants of the project SHOWROOM #35 (Initials, Renata Kikhler and kids wear Manya Fedya and, Fur House ZIMA, Fashion House KOGEL and Korsakov Atelier.

The joint show of female wear brands: Initials, Renata Kikhler and kids wear Manya Fedya and, along with runway shows of Fur House Zima and SOLDATOVA NATALIA Fashion House will take place on the first day of the project - 27 October 2015. 28 October will feature runway shows of the Fashion House KOGEL, Korsakov Atelier; and in conclusion of the entire event the tremendous show by Maestro of Russian fashion - SLAVA ZAITSEV. Stylists of L'Oréal Professionnel and make-up artists of Mary Kay will be responsible for the hair and backstage beauty looks of the models.


This year Mercedes-Benz Fashion Day St. Petersburg will be organised in collaboration with SHOWROOM #35 - the unique platform for young Russian designers who can use the showroom for showcasing their collections to potential customers and manufacturers. Mission of the showroom is to shape the image of contemporary St. Petersburg and to assign the status of the intellectual fashion centre to the city while among the key objectives: to support young Russian talents, to promote small and medium entrepreneurs of St. Petersburg and to build up one of priority industries of the Russian economy - consumer goods industry.


Initials is the Russian outwear premium class brand. It offers a wide range of fur coats, sheepskin coats, garments of leather and suede. Summer collection features light coats of natural fabrics, denim and cotton trenches, bombers and jackets, along with dresses with leather finishing. Kids line is the project of the fashion house S2me, a creative union of designers Svetlana Zlotnikova and Svetlana Seregina. After establishing the fashion house in 2014, only 1.5 years later the brand has already designed several season wear and accessories collections for kids, participated in important fashion events and Kids Fashion Weeks. After graduating in 2008 St. Petersburg University of Technology and Design, Renata Kikhler started small business of tailoring clothes and already in 2014 after internship at Slava Zaitsev Fashion Laboratory, she made début with the brand Renata Kikhler. This spring the tailor shop of Anya Tosltaya designed the first collection of kids clothing under the brand name Manya Fedya. Clothes in Manya Fedya style look fancy: sundresses with intricate hoods, wearable overalls, interesting skirts with pockets


History of the Fur House Zima started in 2003 when the well-known St Petersburg fur union Zima was transformed into an independent enterprise by the efforts of the talented designer and technologist, Elena Vidonova. Garments of the Fur House Zima are not simply accessible luxury but the perfect combination of traditional and modern technologies of fur processing, cut and tailoring.


Natalia Soldatova is a St. Petersburg designer, graduate of University of Arts and Culture who in 1999 established Soldatova Natalia Fashion House. In the basis of Natalia Soldatova collections is the classics: elegant black, calm grey and beige colours mixed with red, highlight the bright character but maintain clean lines of the classic style.



Adam Katz Sinding is the fashion photograph, known world-wide. He travels the world and captures street style photos from Fashion Weeks for such fashion editions as W magazine and many others. Adam also has the blog: Street style photography is Adam’s lifestyle, he uses special technique – finds the perspective that turns the street and fashion into a visual image full of harmony. Bloglovin called Adam’s blog the best street style blog 2015.

Street Style has been referred as the independent source of fashion trends for a while already. It has as much authority as the official fashion runway. Street style fashion is the one that reflects maximum individuality. Secrets of street style popularity and its impact to the haute couture fashion are among the topics that will be covered by Adam.


The legend of Russian fashion, artist and designer Vyacheslav Zaitsev began his career more than 50 years ago. For quite a while he had been representing the entire fashion of our country demonstrating his collections at the runways of Paris, New Your, Florence, Tokyo and other countries. He had personal exhibitions in the largest European and American cities. In the world of the fashion art he holds a personal place of the artist and creative personality. Each collection of Vyacheslav Zaitsev is exciting and leaves a memorable impression. It is still a mystery what the designer prepared for the runway show at Mercedes-Benz Fashion Day St. Petersburg x SHOWROOM #35, but there is no doubt that it will be beautiful and amazing.


Fashion House KOGEL was established in 2004 by two St. Petersburg designers - Asya Kogel and Nadya Orlova. Both girls are members of the Russian Designers Union. New collection of the Fashion House KOGEL in season Spring-Summer 2016 is designed in black and white with the delicate specks of red. Heart and lips as the symbol of love are highlighted in the laconic prints.


Korsakov Atelier is the family atelier of individual tailoring of male and female clothes for people who value high quality, contemporary design and individual approach to clients. Atelier where Valery Korsakov, the tailor, and his son, Alexander, the designer, work, has been operating since 2012. Korsakov Atelier combines traditional tailoring technologies, natural fabrics for convenience and comfort, and modern trends, all for building up the perfect image for their clients.

At the entrance to Corinthia Hotel St. Petersburg guests will be welcomed by the new Mercedes-Benz vehicle which has already become a tradition and integral part of the event.

HOTEL CORINTHIA ST. PETERSBURG is the five-star hotel located in the very heart of the city. The hotel represents the international network of Corinthia Hotels International (CHI), nine luxurious hotels and resorts in different parts of the world.

Information partner of Mercedes-Benz Fashion Day St. Petersburg x SHOWROOM #35 is magazine, the unique project that is the author of GLOCAL concept (global + local) that writes about global trends illustrating them through local events and people, and web channel Milano Prospekt 1 TV, project of the company Società Italia.

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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