Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Social Fashion
October 24, 2015 23:09


As a part of its business program the MBFW Russia saw a press conference with Bezgraniz Couture on social issues. The founder of Bezgraniz Couture, Yanina Urusova, as well as Maria Morozova, director of Passenger vehicles sales department at ZAO Mercedes-Benz Russia, with Anna Chernykh, head of the 'Fashion Design. Basic Course' program at British Higher School of Art and Design and her co-curator Vladimir Tilinin, and Jurgen Ulrich, CEO at Burda Publishing House attended the press conference. The speakers highlighted the fact that they consider their product not so much as a social one but a technologically feasible one: their main goal is to help people with disabilities to be stylish and have an opportunity to wear comfortable clothes that would not limit their movements. Moreover, another goal of the project is to create and unify mass production of designer clothes that would take into account the specific needs of mobility challenged people.

As the initiative is not a charity project, it is implied that there will be some investors invited and the production will be launched globally. The Mercedes-Benz Fashion Week Russia has become the first Fashion Week to invite handicapped people to the runway shows – the third day of the Fashion Week opened with the WearABLE Future show organized by Bezgraniz Couture.

Apart from providing details of the creation of a new line-up of clothes for the people with disabilities the press conference featured an announcement of the world's first ever study on the purchasing power of such category of people.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

Next Previous

You might also find interesting:

Fall-Winter 2017 by Daria Dashina Designer Katerina Philippova Georgian Gardens By Goga Nikabadze Slava Zaitsev - The Glory Of Russian Fashion "ZA_ZA" Brand

comments powered by Disqus

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

Russian Parliament in Action

search on the map
Chelyabinsk meteorite  fashion weeks  Siberia  Belorussky Train Station  Kamila Kurbani  Russian Cinema  Sapsan trains  Strategy 31  Biysk  Russian tourism  Gelendzhik  Architecture Monuments  Military  Kaluga Region  Moscow  Folk Graphic Art Museum  Russian Poetry  Concerts in St. Petersburg  Russian Literature  Russian business  Frantz Josef Land  Pussy Riot  Russian musicians  Alexander Aleksandrov  Uryupinsk  Rosneft  Russian circus  Sergei Magnitsky  Russian sportswomen  Ice Festivals  Russian winter sports  Vladivostok  Great Patriotic War  Andrei Panin  Moscow State University  Russian artists  Vyacheslav Sysoev  Mercedes-Benz Fashion Week Russia  Russian minister  Russian judo  Yakut frost  VTB Group  Russian history  education  Krasnaya Polyana  Archeology  Lovers Bench  Painting  Exhibitions in Moscow  Russia-US 

Travel Blogs
Top Traveling Sites