Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

Social Fashion
October 24, 2015 23:09


As a part of its business program the MBFW Russia saw a press conference with Bezgraniz Couture on social issues. The founder of Bezgraniz Couture, Yanina Urusova, as well as Maria Morozova, director of Passenger vehicles sales department at ZAO Mercedes-Benz Russia, with Anna Chernykh, head of the 'Fashion Design. Basic Course' program at British Higher School of Art and Design and her co-curator Vladimir Tilinin, and Jurgen Ulrich, CEO at Burda Publishing House attended the press conference. The speakers highlighted the fact that they consider their product not so much as a social one but a technologically feasible one: their main goal is to help people with disabilities to be stylish and have an opportunity to wear comfortable clothes that would not limit their movements. Moreover, another goal of the project is to create and unify mass production of designer clothes that would take into account the specific needs of mobility challenged people.

As the initiative is not a charity project, it is implied that there will be some investors invited and the production will be launched globally. The Mercedes-Benz Fashion Week Russia has become the first Fashion Week to invite handicapped people to the runway shows – the third day of the Fashion Week opened with the WearABLE Future show organized by Bezgraniz Couture.

Apart from providing details of the creation of a new line-up of clothes for the people with disabilities the press conference featured an announcement of the world's first ever study on the purchasing power of such category of people.

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

Next Previous

You might also find interesting:

Love Symphony by Speranza Couture Kazakhstan Fashion Week Presents - AzAli Spring-Summer Season 2018 By KETIone One Day and 19 New Names At MBFW Russia MBFW Russia Presents: Maxhosa by Laduma - Special Show from South Africa

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

search on the map
Russian government  Exhibitions in Moscow  Historical Exhibitions  Exhibition Fairs  Russian opposition activists  Russian regions  Ivan Susanin  Altai  Psaltery  FIFA Russia 2018  Moscow planetarium  Moscow  St. Petersburg  Walking Accessibility  Russian exhibitions  Imaginarium 3D Museum  Kuban State University   Baikonur  Russian Cinema  Joseph Stalin  Tragedy  Wild Nature of Russia  Bashkiria  rent a car in Saransk  protest actions  Space Debris  Balabanovo  Legal Services in Russia  Olympic Games 2012  VKontakte  Theater Olympics  Yosman Botero  Mike Naumenko  Science  Prokofiev Museum  Mercedes-Benz Fashion Week Russia  Festivals in Moscow  Anna Ostroumova-Lebedeva  Russian business  Ilya Ilf  Yamal-Nenets Autonomous District   Paleontology  Prince Yuri Dolgoruky  Literary Museums  Nizhny Novgorod Region  Russian tourism  Rostov-on-Don  Kazan  Telephone museum  travel to Russia 

Travel Blogs
Top Traveling Sites