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Alena Akhmadullina: Pre-Fall 2016 Collection
January 6, 2016 12:56


(Source: http://mercedesbenzfashionweek.ru)
Designer grasped inspiration for her Pre-Fall 2016 collection from the ancient Epic of King Gesar, an epic cycle typical for Buryat, Tibetan and Mongolian mythology. The poetic figure of King Gesar translates into collection the Asian martial culture through cuts, selection of fabrics and brand's prints.
 
The collection features two principal silhouettes. The first one is inspired by the Asian national costume and military costume: baggy loose silhouette - either straight or A-shaped, soft sleeve. This silhouette works integrally with multiple layers that structure the shape also originating from the Oriental culture: when one look combines pants, a long, knee-length blouse with side vents, a vest and a coat. The second silhouette is a full ethnic skirt with rough folds along with slim-fit tops. 
 
Jersey is traditionally a big part of the collection. For PF16 designer chose jersey with double-cloth weave along with geometric fur decorations which create an effect referring to the Asian military costume. The collection also features plain jersey garments of pure cashmere that are in line with collection's general principles: length straight tunics with side vents worn with pants.
 
Prints reveal the theme of the Asian landscape playing a role of background for telling the King Gesar’s story. Massive decorations that have lately become typical for brand's collections continue the theme: mountains, clouds and other details performed as shevrons sewn onto net.
 
The pictures of Asian nature transfer to the fur line where they are created with intarsia technique with different types of fur - mink, caracul and fox. Other fur pieces were inspired by Asian caftan and adorned by welting - a technique that also goes back to the Asian culture.
 
Colours of the collection are grey, beige, brown, dark-blue - colours of the Oriental mountain and steppe landscape. Fabrics: silk, rugged taffeta along with jacquard with patterns made in the technique of phil-coupe that imitates the texture of the military costume. 

Alena Akhmadulina (real surname – Asfirova) was born on June 5, 1978 in Sosnovy Bor, Russia. She received her professional education at St. Petersburg State University of Technology and Design at the faculty of fashion design and technology. For the first time Alena Akhmadulina presented her collection at Paris Fashion Week in autumn 2005. Akhmadullina’s Fall-Winter/2007-2008 collection was made using the elements of sportswear. In 2008, in honor of the 10th anniversary of "Voque" magazine, Alena Ahmadulina along with such designers as Ralph Lauren, Antonio Marras, Paul Smith, Oscar de la Renta, Marc Jacobs and others created the design of matryoshca doll. Besides that, the same year "Concept Store Alena Akhmadullina" opened in Moscow. Alena Akhmadullina has founded her company in 2001 just after graduation from the university. In more than 10 years Alena Akhmadullina fashion brand and its founder have become one of the most unique examples in Russian fashion. Creating collection in the concept of Russian fairytales Alena gives modern women an opportunity to bring a little bit of dream and fairytale to their lives. Signature prints and unique silhouettes of Alena Akhmadullina creations are very popular among Russian social elite and celebrities in Europe. Eva Green, Naomi Campbell, Ksenia Sobchak, Zemfira, Elena Perminova, Ravshana Kurkova are just few among the long list of celebrities and it-girls who choose to appear in public in Alena’s dresses. Thanks to her talent and vision Alena Akhmadullina is herself an example of fashionista for many women and was awarded for her creative success by Russian press several times. Among Alena Akhmadullina’s clients there are stage stars and popular TV people, people of the world and representatives of business elite. A wardrobe from Alena Akhmadullina is a combination of Russian audacity and Paris sense of style. It is an independently bold but womanly seductive image. Alena Akhmadullina brand was created for those, who achieve a lot but want to keep their identity. Alena Akhmadullina’s models are always on the pages of fashion magazines, always on the must have charts of the season as an individual formula of success. 

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Alena Akhmadullina    

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