Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS


Mercedes-Benz Fashion Week Russia Became the Winner of Virtual Reality Festival
January 14, 2016 23:55


(Source: http://mercedesbenzfashionweek.ru)

Film from the 31st Season of Mercedes-Benz Fashion Week Russia made together with YouVisit became the Winner of Virtual Reality Festival.

Mirror to the Soul is the unique virtual reality film about 31st Season of Mercedes-Benz Fashion Week Russia made together with YouVisit that won in nomination the Best VR Travel Film or Experience at Virtual Reality Festival.

YouVisit is the leading virtual reality services provider that started working with Mercedes-Benz Fashion Week Russia in the 31st season. Among the objectives of this project is to bring more exposure to new and upcoming Russian designers, for which purpose YouVisit has developed an all-access virtual reality experience of the fashion show that will be accessible to mobile users across the globe.

Mercedes-Benz Fashion Week Russia set the new standards for the Russian fashion community supporting young designers and helping them in entering home and international markets. In order to better engage with its audience, the Fashion Week leveraged immersive content created by YouVisit that includes an up-close and personal view of what’s happening on the runway, as well as an exclusive look into the backstage mechanics of the show.

Making the world of high-end fashion more accessible, YouVisit earned the award for Best VR Travel Film or Experience for its film made together with Mercedes Benz Fashion Week Russia entitled Mirror to the Soul which tells about the 31st Season of the Fashion Week. Once again it proves that Russian fashion is interesting to the world and Mercedes-Benz Fashion Week Russia gets to use the most topical opportunities for promoting participants of the Fashion Week at the international fashion environment.

'At YouVisit, we believe that the future of virtual reality is in enhancing real-world experiences,' said Abi Mandebaum, CEO of YouVisit. Working with Mercedes-Benz Fashion Week Russia, we are able to provide not only the ability for viewers to have a closer connection to each designer, but the opportunity for the work presented at the fashion show to be accessible to anyone in the international community, weeks and months after it has ended. As VR continues to evolve, it is this kind of content that will make the technology a more commonplace tool and our work with the Mercedes-Benz Fashion Week Russia is a great example of what this can mean for the fashion world.'

 'I am quite sure that Virtual Reality can be used as the communication tool in the fashion world. Clients who have never been at a Fashion Week get the chance to experience it and experience in every detail. Using the Virtual Reality experience in the world of fashion will be for the first time fully demonstrated at MBFW in Moscow,' says Alexander Shumsky, President of the Russian Fashion Council and Mercedes-Benz Fashion Week Russia.
 

About YouVisit
 
YouVisit offers the only platform for creating, distributing and monetizing virtual reality and other immersive experiences, across all handsets, headsets, browsers and operating systems. The company empowers leading brands in a variety of verticals including travel, education, real estate and entertainment to create and share the most memorable and immersive virtual experiences that both engage and convert their target audience. For more information, visit www.youvisit.com
Editor’s Notes: YouVisit executives are available for interviews and demos upon request.
 
 



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

Next Previous

You might also find interesting:

Mercedes-Benz Fashion Week Russia: School Collection Day ART Kvadrat Foundation Fashion Futurum: Day 2 Spring-Summer 2017 By Aida Robertova Fall-Winter 2017 By Ivka









Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

search on the map
TAGS:
Alexander Abdulov  Beastie Boys  St. Petersburg  Russian art  Russian gas  Mercedes-Benz Fashion Week Russia  Stepan Kolesnikov  Kamchatka  bike rental  environment  Moscow  Moscow airports  Russian business  Astrakhan  Altai Territory  Festivals in Moscow  Buckwheat   FIFA Russia 2018  John Lennon  Russian regions  Artplay Design Centre  Gorky Park  Russia-Vietnam  Cossack village  Circus of Miracles  Auction Sales  Prokhorov  Tomsk Architecture  Russian Cinema  Historical Exhibitions  Nikolay Zelinsky  Gely Korzhev  Sundance  Natalya Gorbanevskaya  travel to Russia  Moscow manors  Belokurikha  Veliky Novgorod  Russian sportswomen  Exhibitions in Moscow  Russian tourism  Fairs in Moscow  Russian festivals  National Village  Russian Orthodox Church  Red Square  Russian Traditions  Russian Bears  Mariinsky theatre  Medveditskaya Chain 


Travel Blogs
Top Traveling Sites