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Mercedes-Benz Fashion Week Russia Became the Winner of Virtual Reality Festival
January 14, 2016 23:55


(Source: http://mercedesbenzfashionweek.ru)

Film from the 31st Season of Mercedes-Benz Fashion Week Russia made together with YouVisit became the Winner of Virtual Reality Festival.

Mirror to the Soul is the unique virtual reality film about 31st Season of Mercedes-Benz Fashion Week Russia made together with YouVisit that won in nomination the Best VR Travel Film or Experience at Virtual Reality Festival.

YouVisit is the leading virtual reality services provider that started working with Mercedes-Benz Fashion Week Russia in the 31st season. Among the objectives of this project is to bring more exposure to new and upcoming Russian designers, for which purpose YouVisit has developed an all-access virtual reality experience of the fashion show that will be accessible to mobile users across the globe.

Mercedes-Benz Fashion Week Russia set the new standards for the Russian fashion community supporting young designers and helping them in entering home and international markets. In order to better engage with its audience, the Fashion Week leveraged immersive content created by YouVisit that includes an up-close and personal view of what’s happening on the runway, as well as an exclusive look into the backstage mechanics of the show.

Making the world of high-end fashion more accessible, YouVisit earned the award for Best VR Travel Film or Experience for its film made together with Mercedes Benz Fashion Week Russia entitled Mirror to the Soul which tells about the 31st Season of the Fashion Week. Once again it proves that Russian fashion is interesting to the world and Mercedes-Benz Fashion Week Russia gets to use the most topical opportunities for promoting participants of the Fashion Week at the international fashion environment.

'At YouVisit, we believe that the future of virtual reality is in enhancing real-world experiences,' said Abi Mandebaum, CEO of YouVisit. Working with Mercedes-Benz Fashion Week Russia, we are able to provide not only the ability for viewers to have a closer connection to each designer, but the opportunity for the work presented at the fashion show to be accessible to anyone in the international community, weeks and months after it has ended. As VR continues to evolve, it is this kind of content that will make the technology a more commonplace tool and our work with the Mercedes-Benz Fashion Week Russia is a great example of what this can mean for the fashion world.'

 'I am quite sure that Virtual Reality can be used as the communication tool in the fashion world. Clients who have never been at a Fashion Week get the chance to experience it and experience in every detail. Using the Virtual Reality experience in the world of fashion will be for the first time fully demonstrated at MBFW in Moscow,' says Alexander Shumsky, President of the Russian Fashion Council and Mercedes-Benz Fashion Week Russia.
 

About YouVisit
 
YouVisit offers the only platform for creating, distributing and monetizing virtual reality and other immersive experiences, across all handsets, headsets, browsers and operating systems. The company empowers leading brands in a variety of verticals including travel, education, real estate and entertainment to create and share the most memorable and immersive virtual experiences that both engage and convert their target audience. For more information, visit www.youvisit.com
Editor’s Notes: YouVisit executives are available for interviews and demos upon request.
 
SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world will present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia will also demonstrate their works. 
 
‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.
 
‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia. 
 

Sources: http://mercedesbenzfashionweek.ru 

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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