Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS


MARI AXEL: New Advertisement Campaign Spring-Summer 2016
January 27, 2016 01:13


(Source: http://mercedesbenzfashionweek.ru)

The new advertisement campaign reflects the concept of MARI AXEL Spring-Summer 2016 collection; the brand showcased the collection at Mercedes-Benz Fashion Week Russia in fall.

'Don't be shy' is the slogan of MARI AXEL new work. The inspiration came from the most private place in every home - the bedroom. Lingerie trend is popular among the designers but few have the guts to make it the key theme of the collection. Mari Axel takes up the challenge and manages it perfectly: designer works with silks of various textures, skilfully combines lace and rayon, denim and silk net. The theme is supported by the silhouettes as well: flowing slip dresses, lace shorts and transparent tops, light nightgown dresses. Another bright feature of the collection is Mari Axel's experiments with corset cuts - luxurious dresses with sculptural corsets and playful skirts are sexy and elegant at the same time.

Colours of the collection are in line with the aesthetics of the lingerie trend - white, black, shades of red and beige, all chosen with delicate taste and look very sophisticated. Colours hint at the seductive looks of the lingerie and create the intrigue at the same time maintaining the decency of the real lady. Accessories are also part of the collection: light garments are emphasized by massive decorations while draping is skilfully mixed with pearls.

‘Every female, sooner or later, identifies herself with the pure beauty, special delicacy, eternal joy. Manifest of that feeling creates the environment of love, family, new life. After her victory in the contest Elite Model Look Armenia in 2004 I took part and won in other beauty contests.

I was thoroughly preparing for every appearance on the runway, every meeting with the public, photographers, I think about every detail: make up, clothes, my mood and step. I always watch how somebody else is doing that. I think that my present status – designer of female wear is the natural result of my professional and life experience, those feelings that I live through. I am doing what I am good at. I can say that referring to the lives, beauty and style of the legendary women of the past, I build the bridges of elegance to every contemporary woman, and I hope to the future woman’, - Mary Axel.

 




Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

Next Previous

You might also find interesting:

Spring-Summer 2017 By Goga Nikabadze Spring-Summer Season 2018 By KSENIASERAYA Fashion In The Space Of Art Mercedes-Benz Fashion Week Russia: 2-nd and 3-d Days MARI AXEL: New Advertisement Campaign Spring-Summer 2016









Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

search on the map
TAGS:
Russian tourism  Mari El  Poetry  Russian writers  Moscow  Orthodoxy  Voronezh   Russian IT sector  Exhibitions in Moscow  Sberbank-CIB  Asaph Islands  "2-in-1" Film Festival   Sokolniki Park  Shadows  VKontakte  Gazprom  Russian regions  Festivals in Moscow  Russian politics  Army  skiing in Russia  Mansi  Andrei Plakhov  Russian business  Elena Dementieva  Russian Stage Directors  Diana Arbenina  Sberbank  Volgograd Region  Magnitsky Act  Museums of Russia  Gazprom  Russian painters  St. Petersburg  Altai  Russian tennis  Varvara Stepanova  Russian Cinema  Natalia Goncharova  Mercedes-Benz Fashion Week Russia  Yury Vizbor  Sochi 2014  travel to Russia  Bakhrushin Theatre Museum  Pereslavl-Zalessky   Russian businessmen  Kirov Region  England  Active Travel  Felix Dzerzhinsky 


Travel Blogs
Top Traveling Sites