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Alena Akhamdullina Keeps On Collaborating With Ekonika
January 29, 2016 10:42

In the new season Alena Akhamdullina brand continued collaboration with the shoe brand Ekonika and presented the capsule collection of footwear and accessories Alena Akhmadullina for Ekonika.
In the unique complex design one can easily trace familiar sea theme - shoes are adorned with the wavy piping, while sandals have unusually cut platform. Prints depicting waves, sea foam and fish support the theme. The effect that makes shoes extremely open and invisible is achieved by transparent insets; such models look futuristic and add spice to any look. Among selected colours are pastel shades: pale-green, sky-blue and powder-rose, as well as their interesting combinations. Pastel colours are blended with rich dark blue, lilac and white.
The collection features high heels along with comfy shoes in sport-chic style. Variety of styles continues in the collection of accessories: backpack bags along with bags that have ropes instead of holders (they remind so much of nautical ropes) will go perfectly with casual looks, while elegant feminine looks will be complete with the laconic single-colour clutches.

Alena Akhmadulina (real surname – Asfirova) was born on June 5, 1978 in Sosnovy Bor, Russia. She received her professional education at St. Petersburg State University of Technology and Design at the faculty of fashion design and technology. For the first time Alena Akhmadulina presented her collection at Paris Fashion Week in autumn 2005.

Akhmadullina’s Fall-Winter/2007-2008 collection was made using the elements of sportswear. In 2008, in honor of the 10th anniversary of "Voque" magazine, Alena Ahmadulina along with such designers as Ralph Lauren, Antonio Marras, Paul Smith, Oscar de la Renta, Marc Jacobs and others created the design of matryoshca doll. Besides that, the same year "Concept Store Alena Akhmadullina" opened in Moscow. Alena Akhmadullina has founded her company in 2001 just after graduation from the university. In more than 10 years Alena Akhmadullina fashion brand and its founder have become one of the most unique examples in Russian fashion.

Creating collection in the concept of Russian fairytales Alena gives modern women an opportunity to bring a little bit of dream and fairytale to their lives. Signature prints and unique silhouettes of Alena Akhmadullina creations are very popular among Russian social elite and celebrities in Europe. Eva Green, Naomi Campbell, Ksenia Sobchak, Zemfira, Elena Perminova, Ravshana Kurkova are just few among the long list of celebrities and it-girls who choose to appear in public in Alena’s dresses. Thanks to her talent and vision Alena Akhmadullina is herself an example of fashionista for many women and was awarded for her creative success by Russian press several times. Among Alena Akhmadullina’s clients there are stage stars and popular TV people, people of the world and representatives of business elite. A wardrobe from Alena Akhmadullina is a combination of Russian audacity and Paris sense of style. It is an independently bold but womanly seductive image. Alena Akhmadullina brand was created for those, who achieve a lot but want to keep their identity. Alena Akhmadullina’s models are always on the pages of fashion magazines, always on the must have charts of the season as an individual formula of success.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia Alena Akhamdullina    

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