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Vadim Merlis Brand Opened In-house Production In Moscow
February 20, 2016 00:21


Participant of Mercedes-Benz Fashion Week Russia Vadim Merlis, who in summer 2015 successfully launched the second mono-brand store in Moscow, shared why he chose to open the in-house clothing manufacture right now.

Economic crisis in Russia had the negative impact on the businesses. Obviously, fashion segment is no exception. Currency fluctuation, devaluation of rouble, inflation, high rent and above all imported raw materials - payments are performed in roubles but in accordance with the currency exchange rate, all this significantly increases the cost of merchandise.

Designer Vadim Merlis thinks that economic crisis is no excuse to give up but rather a cause for further development:

"There was actually a number of reasons, and the first one that it was simply a dream but also a necessity. In two recent years Russian retail market has seen some positive dynamics. The consumer is not only ready to buy home-manufactured clothes but is turning into a brand oriented consumer. I love my clients and there is not a single accidental one. I try to come to an understanding with every client, so that he or she enjoys shopping in my stores and eventually returns for high-quality clothes that fits perfectly - for the dress from the dreams, for atmosphere. I very well understand that consumers suffer from the crisis. Currently in Russia we do not see increase in earnings and depreciation of rouble leads to logic cuts in planned expenses, consequently a client makes a choice to buy or not to buy new outfit; and I would be really happy if my clients could afford buying new things even during crisis.

On the other hand, I am not simply a designer, I am a businessman as well and I also depend on the economic situation in the country. Garments of Vadim Merlis brand were always manufactured in Moscow but I was buying fabrics and accessories in Europe and Asia, thus, I do depend on the currency exchange rates. My goal was to avoid the increase of cost and increase of the end price of garments so I made the decision to launch in-house production to reduce costs and expenses and to maintain pre-crisis prices to outfit of my brand.

Launch of production is expensive but I have seen only advantages so long. New state-of-the-art equipment will provide high quality while maintaining affordable prices. I will be able to control quality at every production stage, adjust the number of manufactured models, assure the range of garments and sizes is regularly updated, promptly manufacture orders for wholesale buyers, design capsule collections, again without increasing the cost, and most importantly, I have the team who will have the knowledge and understanding of brand's design. I hire not only experienced people but also beginners who are interested in growing and developing together with Vadim Merlis brand. We have numerous ideas and have the guts to experiment.

So, if we discuss crisis, I prefer working and thinking to whining that everything is so bad."

Vadim Merlis, designer and founder of the brand VadimMerlis, is sure that nothing stresses women’s individuality as perfect dress, that fits like a glove. For 12 years of working in fashion industry, Vadim has passed through a difficult way from a shop assistant to the head of his own  trademark.

A peculiarity of the brand VadimMerlis is a touching image in retro-romantic style. The classics of eternal romanticism is always in. Casual grace lies in silhouettes and fabrics. Fineness of feelings and elegance is hidden behind visible simplicity. Distinguished feature is that only natural fabrics are used.

Due to unique cut dresses suite every woman with any shape. Stars choose the brand  because of its universality. It’s possible to wear VadimMerlis dresses both in everyday life and in special occasions. In April 2015 Vadim won the First prize in the Nadezhda Lomanova's competition of professional designers. Since October 2015 brand VadimMerlis will have become a constant participant of MBFWR.

In June 2015 the second boutique of VadimMerlis was opened.

SLAVA ZAITSEV, Alena Akhmadullina, VIVA VOX, YASYA MINOCHKINA (the Ukraine), Julia Nikolaeva, Dasha Gauser, Julia Dalakian, PIROSMANI BY JENYA MALYGINA, YULIA PROKHOROVA BELOE ZOLOTO, IGOR GULYAEV, Goga Nikabadze (Georgia), DIMANEU, Saint-Tokyo, Outlaw Moscow, MASTERPEACE – these and many other designers whose names are already familiar to the fashion world will present their collections at the runways of Mercedes-Benz Fashion Week Russia. Talented new-comers who are traditionally supported by Mercedes-Benz Fashion Week Russia will also demonstrate their works.
‘Mercedes-Benz Fashion Week Russia is a large professional event that meets all the requirements the fashion week might claim. For me personally the quality and convenient venue of the event are very important, and in this respect MBFW Russia is perfectly organized and well-coordinated! I enjoyed the participation in the Fashion Week and happy to use the opportunity to present my collection at the Russian market. Russian designers are lucky to be part of MBFW Russia and demonstrate their collections at the runway that can be fairly referred to as one of the best in the world’ - Giles Deacon, designer of Giles brand, participants of the 25th Season.
‘Mercedes-Benz Fashion Week Russia is an international project that involves professionals who make up the core of the contemporary fashion industry. MBFW Russia is not simply dealing with organization and arrangement of runway shows, Mercedes-Benz Fashion Week Russia and press service of the Fashion Week frequently take part in various fashion projects and shootings. With such partnership you are always in the loop and aware of all the top and must-go events in the fashion world,’ – Yasya Minochkina, designer of YASYA MINOCHKINA brand, participant of the three latest seasons of MBFW Russia.

Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

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