Add to favorite
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS

The ARAIDA Fashion House
April 11, 2016 14:43


 The ARAIDA fashion house was founded in 2014 and has already released two collections. Their third collection, SS16, will launch on October 21 as part of Mercedes Benz Fashion Week Russia.

ARAIDA's philosophy is captured by their slogan, "The brand of modesty." ARAIDA offers a fresh take on oriental elegance and refinement: luxurious fabrics, complex hand-embroidery, elegant forms, original textures, and uniquely feminine lines.
The SS16 collection evokes the beauty of traditional Asian dress, inspired by the delicacy and sophistication of oriental beauties. Echoes of traditional Asian style reverberate in every thread like an autumn breeze blowing through the petals of the cherry blossom.
The collection's refined femininity contains a hint of mystery. Enigmatic oriental forms blend harmoniously with elements of European fashion to form a perfect union of elegant silhouettes and details: asymmetric multilayer dresses, jumpsuits, sheath dresses, and original sweatshirts. The designer pays close attention to appliqué and embroidery, unusual cuts, and ensuring an ideal fit.
One important detail and a distinctive component of the ARAIDA look is the turban. ARAIDA's founder says it's the brand's main accessory.
Every detail and accessory is hand-sewn using a variety of techniques. The designer has also released a limited series of backpacks for the collection inspired by the traditional Japanese obi belt.
ARAIDA stands for timeless individuality, nobility and refinement, elegance and a harmonious fusion of cut, geometry, and feminine beauty.
A woman in an ARAIDA dress is gentle, genuine, and understated. The subtle way she projects her unique personality sets her apart from the crowd.


Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

Next Previous

You might also find interesting:

Fashion Futurum Conference - 30 Global Leaders In Fashion Industry To Speak Out In Moscow Mikhail Manakov, the Winner of the 23rd N. Lamanova Contest, Presented Summer Collection 2018 International Conference Fashion Futurum: Day Second Moscow Fashion Day, November 30, 2012 Designer Katerina Philippova

comments powered by Disqus

Comment on our site

RSS   twitter   facebook   submit

Bookmark and Share

Flowers Delivery

search on the map
Elbrus  Russian Cinema  ecology  Maxim Gorky  Sheremetyevo  Baikonur  Russian Actresses  Vadim Kozin  Hermitage Museum  Painting  Lovers Bench  Lukhovka  migrant workers  Russian Literature  Russian academy of sciences  Solovki  Comics  Cruiser Aurora  PayPal  Russia-Uruguay  Oleg of Novgorod  extremism in Russia  Russian opera singers  Russian churches  Russian Poets  Tomsk  Museum Festival  Mercedes-Benz Fashion Week Russia  Skolkovo  Archeology  Russian Historians  Moscow  Rostov Region  AMAROK. The Path of the Northern Wolf  Transaero Internet  The Cardigans  Exhibitions in Moscow  Ostap Bender  Torbeyevo  Sochi Olympics 2014  Russian history  Russian children  Photo Exhibitions  TNK-BP  Spring Flower Festival  Karambol Theatre  Russian business  Football  Russian tourism  Russian hotels 

Travel Blogs
Top Traveling Sites