Add to favorite
 
123
Subscribe to our Newsletters Subscribe to our Newsletters Get Daily Updates RSS


Alexander Shumsky Became a Member Of An International Fashion Forum
April 29, 2016 16:18


(Source: http://mercedesbenzfashionweek.ru)

Intersect Fashion London, a forum dedicated to e-commerce innovations, will be held in London on May 5, 2016. The forum will provide an opportunity for the leaders of the fashion industry to discuss topical issues in the sphere of e-commerce and digital marketing. Special attention will be paid to the development of innovation technologies and virtual reality.

 
The list of speakers includes such experts of creative industry as Dr. Helen Crowley (Kering), Michael Kliger (mytheresa.com), Erika Van Roode (IMG Fashion), Michelle De Conto (British Fashion Council), Alexander Shumsky (Mercedes-Benz Fashion Week Russia & Russian Fashion Council), Elizabeth Paton (The New York Times), Raja Saggi (Google), Lucy Hirom (Ralph Lauren), Nicolas Pickaerts (MATCHESFASHION.COM), Stephanie Horton (Farfetch), Steven Hope (UK Trade & Investments) and other.
 
Alexander Shumsky’s presentation in London will focus on ‘The Role of Virtual Reality in Promoting Young Designers in the International Fashion Market’. Virtual reality is an innovative tool of communication in the fashion world. Employment of this technology becomes a driving force for young competitive brands aspiring to reach the global market.
 
As you might remember, during the 31st season of the Mercedes-Benz Fashion Week a Mirror to the Soul project was launched, a film about Russian designers and the Mercedes-Benz Fashion Week Russia, made in collaboration with YouVisit, an American virtual content production company. The film hit the international headlines and was awarded the Best VR Travel Film or Experience at Virtual Reality Festival, held within the International Consumer Electronics Show – an international exhibition of consumer electronics regularly organized in Las Vegas since 1967. This has become yet another proof of the fact that the Russian fashion attracts interest abroad, and that Mercedes-Benz Fashion Week Russia succeeds in employing the most advanced means to promote the Fashion Week participants at the international level. This year, Mercedes-Benz Fashion Week Russia has created virtual lookbooks for the participants of the Fashion Week, which will be unveiled soon at one of the biggest international fashion-sites. 



Author: Anna Dorozhkina

Tags: Mercedes-Benz Fashion Week Russia     

Next Previous

You might also find interesting:

FUTURUM MOSCOW. New Generation of Russian Designers Spring-Summer 2017 By Yasya Minochkina Spring-Summer 2017 By Vera Kostyurina Just Shapka "Spencer Vladimir": a Native of Saransk Knits Sweaters for Hillary Clinton and Laura Bush









Comment on our site


RSS   twitter   facebook   submit

Bookmark and Share

search on the map
TAGS:
Russian Actresses  Tatarstan  Kholm  Winzavod  Soviet cartoons  Great Patriotic War  Russian regions  Dmitrii Bykov  Russian Cinema  Festivals in Moscow  Titian  contests  Russia Travel Tips  Moscow  Russian directors  Mercedes-Benz Fashion Week   Sports  St. Petersburg  Crimea  MoscowTheatres  Mercedes-Benz Fashion Week Russia  religion  Rosa Khutor  Russian business  Must See Places  Sochi 2014  Russia-Turkey  Alphaville  Far East  Russian modern history  Folk Art Festivals  internet access  Museums of Izhevsk  Tver  Vladimir Lenin (Ulyanov)  Krymsk  Dinosaurus  Russian Rap Music  Russian education  Kirov  Exhibitions in Moscow  protest actions  Dimitrie Cantemir  Nadezhda Savchenko  Russian tourism  Ulyanovsk  Russian musicians  Russian Rock  travel to Russia  Buryatia 


Travel Blogs
Top Traveling Sites